Fullstory vs Mixpanel:Which is more popular?
In September 2026, Mixpanel had more branded searches than Fullstory among digital experience analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Fullstory had 10,100. Mixpanel made up 22.9% of all digital experience analytics platform searches we track, and Fullstory accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Fullstory appeared in four of the five answers and Mixpanel in two. Fullstory was mentioned before Mixpanel in every answer.
Who do people search for more?
Mixpanel, about 6 searches for every 1 for Fullstory
Who does AI mention more?
Fullstory, mentioned in 4 of 5 answers, Mixpanel in 2
Who does AI recommend more?
Fullstory, named ahead of Mixpanel in every answer
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fullstory was listed before Mixpanel in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Contentsquare1st- Fullstory2nd
Quantum Metric3rd
Amplitude4th
Microsoft Clarity5th
Glassbox6th- Mixpanel7th
LogRocket–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amplitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quantum Metric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Clarity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Glassbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use?”
Asked ChatGPT
“What are the best digital experience analytics platforms?”
Asked ChatGPT
“What's the best digital experience analytics platform for website journey insights?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“user behaviour analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fullstory or Mixpanel more popular in search?
This chart shows how often people search Google for Fullstory and Mixpanel by name. Each line represents a brand's share of searches for all eight digital experience analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mixpanel, Fullstory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Mixpanel | Contentsquare | Fullstory | LogRocket | Amplitude | Quantum Metric | Glassbox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 29.8% | 8.9% | 7.4% | 5.9% | 2.3% | 1.8% | 0.02% |
| Nov 2025 | 36.7% | 45.3% | 6.1% | 5% | 4% | 1.6% | 1.2% | <0.01% |
| Dec 2025 | 44.3% | 36.7% | 6% | 5% | 4.9% | 2% | 1.2% | <0.01% |
| Jan 2026 | 50.9% | 28.2% | 8.4% | 4.7% | 4.6% | 1.9% | 1.4% | <0.01% |
| Feb 2026 | 59.3% | 18.1% | 9.8% | 4.6% | 3.6% | 2.8% | 1.9% | <0.01% |
| Mar 2026 | 56.5% | 21.1% | 9.3% | 4.4% | 4.1% | 2.7% | 1.8% | <0.01% |
| Apr 2026 | 56.5% | 21.1% | 9.3% | 5.3% | 4.1% | 2.2% | 1.5% | <0.01% |
| May 2026 | 66.6% | 16.6% | 7.3% | 3.4% | 2.7% | 2.2% | 1.2% | 0.02% |
| Jun 2026 | 58.4% | 21.7% | 6.4% | 5.4% | 5.2% | 1.9% | 1% | 0.01% |
| Jul 2026 | 63.5% | 19.3% | 7% | 3.9% | 3.1% | 2% | 1.1% | <0.01% |
| Aug 2026 | 64.7% | 16.1% | 5.8% | 5.9% | 4.7% | 1.6% | 1.1% | <0.01% |
| Sep 2026 | 61.7% | 22.9% | 6.8% | 3.8% | 2.5% | 1.3% | 1.1% | <0.01% |
How has the Fullstory and Mixpanel comparison changed over the last 12 months?
3 findings
- Mixpanel was ahead of Fullstory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms worldwide moved from 7.4% to 3.8%, and its estimated monthly branded searches moved from 18.5K to 10.1K.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among digital experience analytics platforms worldwide moved from 29.8% to 22.9%, and its estimated monthly branded searches moved from 74.6K to 61.1K.
How did search popularity change for digital experience analytics platforms worldwide in September 2026?
3 changes
In September 2026, Contentsquare overtook Fullstory to rank 3rd among digital experience analytics platforms worldwide, with 6.8% of the searches.
In September 2026, Mixpanel gained share of searches among digital experience analytics platforms worldwide, from 16.1% to 22.9%.
In September 2026, Fullstory lost share of searches among digital experience analytics platforms worldwide, from 5.9% to 3.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fullstory’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital experience analytics platforms
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