Brandwave

Fullstory vs Microsoft Clarity:Which is more popular?

In September 2026, Microsoft Clarity had more branded searches than Fullstory among digital experience analytics platforms worldwide. Microsoft Clarity had about 165,000 branded searches, while Fullstory had 10,100. Microsoft Clarity made up 61.7% of all digital experience analytics platform searches we track, and Fullstory accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Fullstory appeared in four of the five answers and Microsoft Clarity in two. Fullstory was mentioned before Microsoft Clarity in three out of four answers.

Among digital experience analytics platforms worldwide in September 2026

Who do people search for more?

Microsoft Clarity, about 16 searches for every 1 for Fullstory

Microsoft Clarity 165K searchesFullstory 10.1K searches

Who does AI mention more?

Fullstory, mentioned in 4 of 5 answers, Microsoft Clarity in 2

Fullstory in 4 of 5Microsoft Clarity in 2 of 5

Who does AI recommend more?

Fullstory, named ahead of Microsoft Clarity in 3 of 4 answers

Fullstory first in 3Microsoft Clarity first in 1

Follow Fullstory vs Microsoft Clarity and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top digital experience analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fullstory was listed before Microsoft Clarity in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Contentsquare1st
  2. Fullstory2nd
  3. Quantum Metric3rd
  4. Amplitude4th
  5. Microsoft Clarity5th
  6. Glassbox6th
  7. Mixpanel7th
  8. LogRocket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quantum Metric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glassbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital experience analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fullstory or Microsoft Clarity more popular in search?

This chart shows how often people search Google for Fullstory and Microsoft Clarity by name. Each line represents a brand's share of searches for all eight digital experience analytics platforms we track, month by month, from English-language searches worldwide.

Fullstory and Microsoft Clarity among digital experience analytics platforms worldwide, by month

Share of searches by month for Microsoft Clarity, Fullstory. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft ClarityMixpanelContentsquareFullstoryLogRocketAmplitudeQuantum MetricGlassbox
Oct 202543.9%29.8%8.9%7.4%5.9%2.3%1.8%0.02%
Nov 202536.7%45.3%6.1%5%4%1.6%1.2%<0.01%
Dec 202544.3%36.7%6%5%4.9%2%1.2%<0.01%
Jan 202650.9%28.2%8.4%4.7%4.6%1.9%1.4%<0.01%
Feb 202659.3%18.1%9.8%4.6%3.6%2.8%1.9%<0.01%
Mar 202656.5%21.1%9.3%4.4%4.1%2.7%1.8%<0.01%
Apr 202656.5%21.1%9.3%5.3%4.1%2.2%1.5%<0.01%
May 202666.6%16.6%7.3%3.4%2.7%2.2%1.2%0.02%
Jun 202658.4%21.7%6.4%5.4%5.2%1.9%1%0.01%
Jul 202663.5%19.3%7%3.9%3.1%2%1.1%<0.01%
Aug 202664.7%16.1%5.8%5.9%4.7%1.6%1.1%<0.01%
Sep 202661.7%22.9%6.8%3.8%2.5%1.3%1.1%<0.01%

How has the Fullstory and Microsoft Clarity comparison changed over the last 12 months?

3 findings

How did search popularity change for digital experience analytics platforms worldwide in September 2026?

3 changes

  1. In September 2026, Contentsquare overtook Fullstory to rank 3rd among digital experience analytics platforms worldwide, with 6.8% of the searches.

  2. In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms worldwide, from 64.7% to 61.7%.

  3. In September 2026, Fullstory lost share of searches among digital experience analytics platforms worldwide, from 5.9% to 3.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fullstory’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fullstory

3 branded search terms

  • fullstory
  • fullstory session replay
  • fullstory software

Microsoft Clarity

1 branded search term

  • microsoft clarity

How the Brand Demand Index is measured

Other head-to-heads among digital experience analytics platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free