Microsoft Clarity vs Mixpanel:Which is more popular?
In September 2026, Microsoft Clarity had more branded searches than Mixpanel among digital experience analytics platforms worldwide. Microsoft Clarity had about 165,000 branded searches, while Mixpanel had 61,100. Microsoft Clarity made up 61.7% of all digital experience analytics platform searches we track, and Mixpanel accounted for 22.9%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Microsoft Clarity and Mixpanel each appeared in two of the five answers. Microsoft Clarity was mentioned before Mixpanel in two out of three answers that named either.
Who do people search for more?
Microsoft Clarity, about 3 searches for every 1 for Mixpanel
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Microsoft Clarity, named ahead of Mixpanel in 2 of 3 answers
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity and Mixpanel were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity was listed before Mixpanel in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Contentsquare1st
Fullstory2nd
Quantum Metric3rd
Amplitude4th- Microsoft Clarity5th
Glassbox6th
Mixpanel7th
LogRocket–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amplitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quantum Metric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Clarity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Glassbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use?”
Asked ChatGPT
“What are the best digital experience analytics platforms?”
Asked ChatGPT
“What's the best digital experience analytics platform for website journey insights?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“user behaviour analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Microsoft Clarity or Mixpanel more popular in search?
This chart shows how often people search Google for Microsoft Clarity and Mixpanel by name. Each line represents a brand's share of searches for all eight digital experience analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Clarity, Mixpanel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Mixpanel | Contentsquare | Fullstory | LogRocket | Amplitude | Quantum Metric | Glassbox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 29.8% | 8.9% | 7.4% | 5.9% | 2.3% | 1.8% | 0.02% |
| Nov 2025 | 36.7% | 45.3% | 6.1% | 5% | 4% | 1.6% | 1.2% | <0.01% |
| Dec 2025 | 44.3% | 36.7% | 6% | 5% | 4.9% | 2% | 1.2% | <0.01% |
| Jan 2026 | 50.9% | 28.2% | 8.4% | 4.7% | 4.6% | 1.9% | 1.4% | <0.01% |
| Feb 2026 | 59.3% | 18.1% | 9.8% | 4.6% | 3.6% | 2.8% | 1.9% | <0.01% |
| Mar 2026 | 56.5% | 21.1% | 9.3% | 4.4% | 4.1% | 2.7% | 1.8% | <0.01% |
| Apr 2026 | 56.5% | 21.1% | 9.3% | 5.3% | 4.1% | 2.2% | 1.5% | <0.01% |
| May 2026 | 66.6% | 16.6% | 7.3% | 3.4% | 2.7% | 2.2% | 1.2% | 0.02% |
| Jun 2026 | 58.4% | 21.7% | 6.4% | 5.4% | 5.2% | 1.9% | 1% | 0.01% |
| Jul 2026 | 63.5% | 19.3% | 7% | 3.9% | 3.1% | 2% | 1.1% | <0.01% |
| Aug 2026 | 64.7% | 16.1% | 5.8% | 5.9% | 4.7% | 1.6% | 1.1% | <0.01% |
| Sep 2026 | 61.7% | 22.9% | 6.8% | 3.8% | 2.5% | 1.3% | 1.1% | <0.01% |
How has the Microsoft Clarity and Mixpanel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mixpanel took it in November 2025, Microsoft Clarity took it in December 2025.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms worldwide moved from 43.9% to 61.7%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among digital experience analytics platforms worldwide moved from 29.8% to 22.9%, and its estimated monthly branded searches moved from 74.6K to 61.1K.
How did search popularity change for digital experience analytics platforms worldwide in September 2026?
2 changes
In September 2026, Mixpanel gained share of searches among digital experience analytics platforms worldwide, from 16.1% to 22.9%.
In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms worldwide, from 64.7% to 61.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Microsoft Clarity’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
1 branded search term
- microsoft clarity
Mixpanel
2 branded search terms
- mixpanel
- mixpanel analytics
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