IKEA vs OttLite:Which is more popular?
In September 2026, IKEA had more branded searches than OttLite among desk lamp brands worldwide. IKEA had about 22,200 branded searches, while OttLite had 8,100. IKEA made up 33.3% of all desk lamp brand searches we track, and OttLite accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about desk lamp brands, IKEA appeared in four of the five answers and OttLite in three. IKEA was mentioned before OttLite in two out of three answers.
Who do people search for more?
IKEA, about 3 searches for every 1 for OttLite
Who does AI mention more?
IKEA, mentioned in 4 of 5 answers, OttLite in 3
Who does AI recommend more?
IKEA, named ahead of OttLite in 2 of 3 answers
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Top desk lamp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OttLite was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before OttLite in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OttLite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BenQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anglepoise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lume Cube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Govee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desk lamp brands
5 answers
Asked ChatGPT
“Which desk lamp brand should I buy?”
Asked ChatGPT
“What are the best desk lamp brands?”
Asked ChatGPT
“What's the best desk lamp brand for reading and study?”
Searched Google, AI Overview
“led desk lamp”
- 1IKEA
- 1
Searched Google, AI Overview
“adjustable desk lamp”
- 1IKEA
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is IKEA or OttLite more popular in search?
This chart shows how often people search Google for IKEA and OttLite by name. Each line represents a brand's share of searches for all eight desk lamp brands we track, month by month, from English-language searches worldwide.
Share of searches by month for IKEA, OttLite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anglepoise | IKEA | OttLite | Lume Cube | Xiaomi | Philips | Govee | BenQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 26.2% | 14.3% | 14.3% | 4.2% | 1.9% | 0.7% | 0.7% |
| Nov 2025 | 37.2% | 24.8% | 16.6% | 13.6% | 4% | 2.2% | 0.81% | 0.81% |
| Dec 2025 | 35.8% | 22.5% | 18.4% | 15% | 4.4% | 2% | 1.1% | 0.9% |
| Jan 2026 | 36.5% | 27.9% | 15.2% | 12.4% | 3.6% | 2% | 0.74% | 1.6% |
| Feb 2026 | 36.7% | 24.9% | 16.7% | 13.6% | 4% | 2.2% | 0.81% | 0.99% |
| Mar 2026 | 35.6% | 24.5% | 16.4% | 16.4% | 4% | 1.7% | 0.79% | 0.79% |
| Apr 2026 | 37.2% | 23.7% | 15.9% | 15.9% | 3.7% | 2% | 0.94% | 0.76% |
| May 2026 | 33.4% | 28.3% | 15.5% | 15.5% | 3.6% | 1.9% | 0.92% | 0.92% |
| Jun 2026 | 33.7% | 26.2% | 17.5% | 14.3% | 4.1% | 2.2% | 1% | 1% |
| Jul 2026 | 31.6% | 30.1% | 16.5% | 13.4% | 3.9% | 2.6% | 0.97% | 0.97% |
| Aug 2026 | 29.2% | 34.1% | 15.2% | 12.5% | 4.5% | 2.5% | 1.1% | 0.91% |
| Sep 2026 | 36.7% | 33.3% | 12.1% | 9.9% | 3.6% | 2.4% | 1.1% | 0.88% |
How has the IKEA and OttLite comparison changed over the last 12 months?
3 findings
- IKEA was ahead of OttLite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among desk lamp brands worldwide moved from 26.2% to 33.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, OttLite’s share of searches among desk lamp brands worldwide moved from 14.3% to 12.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for desk lamp brands worldwide in September 2026?
3 changes
In September 2026, Anglepoise overtook IKEA to become the leader among desk lamp brands worldwide, with 36.7% of the searches.
In September 2026, OttLite lost share of searches among desk lamp brands worldwide, from 15.2% to 12.1%.
In September 2026, IKEA lost share of searches among desk lamp brands worldwide, from 34.1% to 33.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and OttLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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