Brandwave

Anglepoise vs Lume Cube:Which is more popular?

In September 2026, Anglepoise had more branded searches than Lume Cube among desk lamp brands worldwide. Anglepoise had about 24,500 branded searches, while Lume Cube had 6,600. Anglepoise made up 36.7% of all desk lamp brand searches we track, and Lume Cube accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about desk lamp brands, Anglepoise appeared in two of the five answers and Lume Cube in one. Anglepoise was mentioned before Lume Cube in every answer that named either.

Among desk lamp brands worldwide in September 2026

Who do people search for more?

Anglepoise, about 4 searches for every 1 for Lume Cube

Anglepoise 24.5K searchesLume Cube 6.6K searches

Who does AI mention more?

Anglepoise, mentioned in 2 of 5 answers, Lume Cube in 1

Anglepoise in 2 of 5Lume Cube in 1 of 5

Who does AI recommend more?

Anglepoise, named ahead of Lume Cube in 2 of 2 answers

Anglepoise first in 2Lume Cube never first

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Top desk lamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anglepoise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lume Cube was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Anglepoise was listed before Lume Cube in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BenQ1st
  2. IKEA2nd
  3. Anglepoise3rd
  4. Philips4th
  5. OttLite5th
  6. Xiaomi6th
  7. Lume Cube7th
  8. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OttLite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BenQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anglepoise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lume Cube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk lamp brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Anglepoise or Lume Cube more popular in search?

This chart shows how often people search Google for Anglepoise and Lume Cube by name. Each line represents a brand's share of searches for all eight desk lamp brands we track, month by month, from English-language searches worldwide.

Anglepoise and Lume Cube among desk lamp brands worldwide, by month

Share of searches by month for Anglepoise, Lume Cube. The figures are in the table below the chart.

View monthly share of searches table
MonthAnglepoiseIKEAOttLiteLume CubeXiaomiPhilipsGoveeBenQ
Oct 202537.6%26.2%14.3%14.3%4.2%1.9%0.7%0.7%
Nov 202537.2%24.8%16.6%13.6%4%2.2%0.81%0.81%
Dec 202535.8%22.5%18.4%15%4.4%2%1.1%0.9%
Jan 202636.5%27.9%15.2%12.4%3.6%2%0.74%1.6%
Feb 202636.7%24.9%16.7%13.6%4%2.2%0.81%0.99%
Mar 202635.6%24.5%16.4%16.4%4%1.7%0.79%0.79%
Apr 202637.2%23.7%15.9%15.9%3.7%2%0.94%0.76%
May 202633.4%28.3%15.5%15.5%3.6%1.9%0.92%0.92%
Jun 202633.7%26.2%17.5%14.3%4.1%2.2%1%1%
Jul 202631.6%30.1%16.5%13.4%3.9%2.6%0.97%0.97%
Aug 202629.2%34.1%15.2%12.5%4.5%2.5%1.1%0.91%
Sep 202636.7%33.3%12.1%9.9%3.6%2.4%1.1%0.88%

How has the Anglepoise and Lume Cube comparison changed over the last 12 months?

3 findings
  • Anglepoise was ahead of Lume Cube in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anglepoise’s share of searches among desk lamp brands worldwide moved from 37.6% to 36.7%, and its estimated monthly branded searches moved from 26K to 24.5K.
  • Across the 12 months ending September 2026, Lume Cube’s share of searches among desk lamp brands worldwide moved from 14.3% to 9.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for desk lamp brands worldwide in September 2026?

2 changes
  1. In September 2026, Anglepoise overtook IKEA to become the leader among desk lamp brands worldwide, with 36.7% of the searches.

  2. In September 2026, Lume Cube lost share of searches among desk lamp brands worldwide, from 12.5% to 9.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Anglepoise’s and Lume Cube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anglepoise

3 branded search terms

  • anglepoise
  • anglepoise desk lamp
  • anglepoise lamp

Lume Cube

1 branded search term

  • lume cube

How the Brand Demand Index is measured

Other head-to-heads among desk lamp brands

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