Brandwave

Dr. Squatch vs Wild:Which is more popular?

In September 2026, Dr. Squatch had more branded searches than Wild among deodorant and body care brands worldwide. Dr. Squatch had about 382,000 branded searches, while Wild had 266,000. Dr. Squatch made up 14.4% of all deodorant and body care brand searches we track, and Wild accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about deodorant and body care brands, neither Dr. Squatch nor Wild appeared in any of the five answers.

Among deodorant and body care brands worldwide in September 2026

Who do people search for more?

Dr. Squatch, about 44% more searches than Wild

Dr. Squatch 382K searchesWild 266K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Dr. Squatch in 0 of 5Wild in 0 of 5

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Top deodorant and body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Dr. Squatch nor Wild showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. Native2nd
  3. Secret3rd
  4. Vanicream4th
  5. Nécessaire5th
  6. Lume6th
  7. Dr. Squatch–
  8. SALT & STONE–
  9. Wild–
  10. nuud–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Native4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lume2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nécessaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Squatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SALT & STONE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • nuud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deodorant and body care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dr. Squatch or Wild more popular in search?

This chart shows how often people search Google for Dr. Squatch and Wild by name. Each line represents a brand's share of searches for all ten deodorant and body care brands we track, month by month, from English-language searches worldwide.

Dr. Squatch and Wild among deodorant and body care brands worldwide, by month

Share of searches by month for Dr. Squatch, Wild. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDr. SquatchSALT & STONEWildNativeVanicreamSecretLumeNécessairenuud
Oct 202538.4%14.7%10%12.7%9.9%6.3%3.5%3.2%0.72%0.47%
Nov 202529.2%20.6%15.4%11.6%9.2%7.1%3.2%2.4%0.88%0.44%
Dec 202530.2%18.1%16.2%9.8%11.1%7.4%3.3%2.5%0.91%0.38%
Jan 202633.1%15.4%12.3%10.7%11.6%8.1%4.4%2.8%0.92%0.51%
Feb 202634.3%16%12.3%11.1%9.9%8.4%3.8%2.9%0.69%0.53%
Mar 202636.6%14.3%11%11.9%9.7%7.4%4%3.9%0.74%0.47%
Apr 202633.4%15.9%12.2%10.8%10.3%8.2%3.7%4.4%0.73%0.51%
May 202637.2%14.9%11.5%12.1%9.6%6.1%3.4%4%0.67%0.57%
Jun 202633%13.5%12.6%13%10.8%8%3.6%4.2%0.72%0.62%
Jul 202631.1%12.4%14.2%14.9%10.1%7.6%4.2%4.2%0.83%0.58%
Aug 202635.4%13.8%13.5%11.6%9.7%7.1%3.9%3.7%0.72%0.45%
Sep 202637.8%14.4%12.1%10.1%9.4%7.6%4.2%3.3%0.71%0.48%

How has the Dr. Squatch and Wild comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Wild took it in July 2026, Dr. Squatch took it in August 2026.
  • Across the 12 months ending September 2026, Dr. Squatch’s share of searches among deodorant and body care brands worldwide moved from 14.7% to 14.4%, and its estimated monthly branded searches moved from 384K to 382K.
  • Across the 12 months ending September 2026, Wild’s share of searches among deodorant and body care brands worldwide moved from 12.7% to 10.1%, and its estimated monthly branded searches moved from 331K to 266K.

How did search popularity change for deodorant and body care brands worldwide in September 2026?

2 changes

  1. In September 2026, Dr. Squatch gained share of searches among deodorant and body care brands worldwide, from 13.8% to 14.4%.

  2. In September 2026, Wild lost share of searches among deodorant and body care brands worldwide, from 11.6% to 10.1%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Dr. Squatch’s and Wild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr. Squatch

5 branded search terms

  • dr squatch
  • dr squatch deodorant
  • dr squatch soap
  • dr. squatch
  • drsquatch

Wild

5 branded search terms

  • we are wild
  • wild body wash
  • wild cosmetics
  • wild deodorant
  • wild refill

How the Brand Demand Index is measured

Other head-to-heads among deodorant and body care brands

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