Dr. Squatch vs SALT & STONE:Which is more popular?
In September 2026, Dr. Squatch had more branded searches than SALT & STONE among deodorant and body care brands worldwide. Dr. Squatch had about 382,000 branded searches, while SALT & STONE had 320,000. Dr. Squatch made up 14.4% of all deodorant and body care brand searches we track, and SALT & STONE accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about deodorant and body care brands, neither Dr. Squatch nor SALT & STONE appeared in any of the five answers.
Who do people search for more?
Dr. Squatch, about 20% more searches than SALT & STONE
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top deodorant and body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Dr. Squatch nor SALT & STONE showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dove1st
Native2nd
Secret3rd
Vanicream4th
Nécessaire5th
Lume6th- Dr. Squatch–
SALT & STONE–
Wild–
nuud–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Native4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vanicream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lume2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nécessaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Squatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SALT & STONE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- nuud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deodorant and body care brands
5 answers
Asked ChatGPT
“Which deodorant and body care brand should I buy?”
Asked ChatGPT
“What are the best deodorant and body care brands?”
Asked ChatGPT
“What's the best deodorant and body care brand for sensitive skin?”
Searched Google, AI Overview
“deodorant for sensitive skin”
Searched Google, AI Overview
“women's deodorant brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dr. Squatch or SALT & STONE more popular in search?
This chart shows how often people search Google for Dr. Squatch and SALT & STONE by name. Each line represents a brand's share of searches for all ten deodorant and body care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dr. Squatch, SALT & STONE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dr. Squatch | SALT & STONE | Wild | Native | Vanicream | Secret | Lume | Nécessaire | nuud |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 14.7% | 10% | 12.7% | 9.9% | 6.3% | 3.5% | 3.2% | 0.72% | 0.47% |
| Nov 2025 | 29.2% | 20.6% | 15.4% | 11.6% | 9.2% | 7.1% | 3.2% | 2.4% | 0.88% | 0.44% |
| Dec 2025 | 30.2% | 18.1% | 16.2% | 9.8% | 11.1% | 7.4% | 3.3% | 2.5% | 0.91% | 0.38% |
| Jan 2026 | 33.1% | 15.4% | 12.3% | 10.7% | 11.6% | 8.1% | 4.4% | 2.8% | 0.92% | 0.51% |
| Feb 2026 | 34.3% | 16% | 12.3% | 11.1% | 9.9% | 8.4% | 3.8% | 2.9% | 0.69% | 0.53% |
| Mar 2026 | 36.6% | 14.3% | 11% | 11.9% | 9.7% | 7.4% | 4% | 3.9% | 0.74% | 0.47% |
| Apr 2026 | 33.4% | 15.9% | 12.2% | 10.8% | 10.3% | 8.2% | 3.7% | 4.4% | 0.73% | 0.51% |
| May 2026 | 37.2% | 14.9% | 11.5% | 12.1% | 9.6% | 6.1% | 3.4% | 4% | 0.67% | 0.57% |
| Jun 2026 | 33% | 13.5% | 12.6% | 13% | 10.8% | 8% | 3.6% | 4.2% | 0.72% | 0.62% |
| Jul 2026 | 31.1% | 12.4% | 14.2% | 14.9% | 10.1% | 7.6% | 4.2% | 4.2% | 0.83% | 0.58% |
| Aug 2026 | 35.4% | 13.8% | 13.5% | 11.6% | 9.7% | 7.1% | 3.9% | 3.7% | 0.72% | 0.45% |
| Sep 2026 | 37.8% | 14.4% | 12.1% | 10.1% | 9.4% | 7.6% | 4.2% | 3.3% | 0.71% | 0.48% |
How has the Dr. Squatch and SALT & STONE comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: SALT & STONE took it in July 2026, Dr. Squatch took it in August 2026.
- Across the 12 months ending September 2026, Dr. Squatch’s share of searches among deodorant and body care brands worldwide moved from 14.7% to 14.4%, and its estimated monthly branded searches moved from 384K to 382K.
- Across the 12 months ending September 2026, SALT & STONE’s share of searches among deodorant and body care brands worldwide moved from 10% to 12.1%, and its estimated monthly branded searches moved from 261K to 320K.
How did search popularity change for deodorant and body care brands worldwide in September 2026?
2 changes
In September 2026, Dr. Squatch gained share of searches among deodorant and body care brands worldwide, from 13.8% to 14.4%.
In September 2026, SALT & STONE lost share of searches among deodorant and body care brands worldwide, from 13.5% to 12.1%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Dr. Squatch’s and SALT & STONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Squatch
5 branded search terms
- dr squatch
- dr squatch deodorant
- dr squatch soap
- dr. squatch
- drsquatch
SALT & STONE
4 branded search terms
- salt & stone
- salt and stone
- saltandstone
- saltstone
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