De'Longhi vs Midea:Which is more popular?
In September 2026, De'Longhi had more branded searches than Midea among dehumidifier brands worldwide. De'Longhi had about 673,000 branded searches, while Midea had 550,000. De'Longhi made up 39.7% of all dehumidifier brand searches we track, and Midea accounted for 32.4%. When we asked ChatGPT and Google AI Overviews about dehumidifier brands, Midea appeared in all five answers and De'Longhi in none.
Who do people search for more?
De'Longhi, about 22% more searches than Midea
Who does AI mention more?
Midea, mentioned in every answer we collected
Who does AI recommend more?
Midea, the only one of the two named
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Top dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Midea appeared in all five answers. De'Longhi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Midea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
hOmeLabs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ebac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meaco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pro Breeze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ausclimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dehumidifier brands
5 answers
Asked ChatGPT
“Which dehumidifier brand should I buy?”
Asked ChatGPT
“What are the best dehumidifier brands?”
Asked ChatGPT
“What's the best dehumidifier brand for damp rooms?”
Searched Google, AI Overview
“best dehumidifier”
Searched Google, AI Overview
“quiet dehumidifier”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is De'Longhi or Midea more popular in search?
This chart shows how often people search Google for De'Longhi and Midea by name. Each line represents a brand's share of searches for all eight dehumidifier brands we track, month by month, from English-language searches worldwide.
Share of searches by month for De'Longhi, Midea. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Midea | Frigidaire | Ebac | Meaco | Pro Breeze | Ausclimate | hOmeLabs |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 25% | 16.7% | 5.6% | 4.4% | 2.2% | 0.14% | 0.11% |
| Nov 2025 | 53.1% | 19.6% | 13.1% | 4.6% | 6.2% | 3.2% | 0.21% | 0.08% |
| Dec 2025 | 52.2% | 23.5% | 12.8% | 4.4% | 4.3% | 2.6% | 0.15% | 0.13% |
| Jan 2026 | 45% | 24.6% | 16.5% | 6.6% | 4.5% | 2.4% | 0.19% | 0.13% |
| Feb 2026 | 45.8% | 25% | 16.7% | 6.6% | 3.3% | 2.2% | 0.22% | 0.13% |
| Mar 2026 | 42.6% | 28.5% | 19.1% | 6% | 2.2% | 1.3% | 0.33% | 0.15% |
| Apr 2026 | 44.5% | 29.7% | 16.3% | 6.1% | 1.8% | 1.2% | 0.3% | 0.13% |
| May 2026 | 39% | 31.9% | 17.4% | 5.4% | 3% | 2.4% | 0.78% | 0.14% |
| Jun 2026 | 31.8% | 38.9% | 14.2% | 3.6% | 6.5% | 4.1% | 0.78% | 0.11% |
| Jul 2026 | 32.3% | 39.6% | 14.5% | 4.4% | 6% | 2.3% | 0.75% | 0.12% |
| Aug 2026 | 37.1% | 37.1% | 16.6% | 4.2% | 2.8% | 1.4% | 0.47% | 0.16% |
| Sep 2026 | 39.7% | 32.4% | 17.7% | 4.6% | 3.5% | 1.6% | 0.25% | 0.14% |
How has the De'Longhi and Midea comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Midea took it in June 2026, De'Longhi took it in September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among dehumidifier brands worldwide moved from 45.8% to 39.7%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Midea’s share of searches among dehumidifier brands worldwide moved from 25% to 32.4%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for dehumidifier brands worldwide in September 2026?
2 changes
In September 2026, De'Longhi gained share of searches among dehumidifier brands worldwide, from 37.1% to 39.7%.
In September 2026, Midea lost share of searches among dehumidifier brands worldwide, from 37.1% to 32.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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