Brandwave

Microsoft Power BI vs Tableau:Which is more popular?

In September 2026, Microsoft Power BI had more branded searches than Tableau among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Tableau had 558,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Tableau accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about data visualisation platforms, both Microsoft Power BI and Tableau appeared in all five answers. Microsoft Power BI was mentioned before Tableau in three out of five answers.

Among data visualisation platforms worldwide in September 2026

Who do people search for more?

Microsoft Power BI, about 5 searches for every 1 for Tableau

Microsoft Power BI 2.6M searchesTableau 558K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Microsoft Power BI in 5 of 5Tableau in 5 of 5

Who does AI recommend more?

Microsoft Power BI, named ahead of Tableau in 3 of 5 answers

Microsoft Power BI first in 3Tableau first in 2

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Top data visualisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Microsoft Power BI and Tableau showed up in all five answers. Microsoft Power BI was listed before Tableau in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Plotly5th
  6. Domo6th
  7. Flourish7th
  8. Datawrapper8th
  9. Grafana9th
  10. Metabase10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plotly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datawrapper2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flourish2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data visualisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Power BI or Tableau more popular in search?

This chart shows how often people search Google for Microsoft Power BI and Tableau by name. Each line represents a brand's share of searches for all ten data visualisation platforms we track, month by month, from English-language searches worldwide.

Microsoft Power BI and Tableau among data visualisation platforms worldwide, by month

Share of searches by month for Microsoft Power BI, Tableau. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauLooker StudioDomoQlikMetabaseDatawrapperPlotlyFlourishGrafana
Oct 202555%15.1%12.9%8.2%3.8%2%1.3%1.3%0.27%<0.01%
Nov 202559.6%13.3%11.5%7.2%3.5%2.1%1.4%1.2%0.24%<0.01%
Dec 202555.6%12.5%13%10.1%3.6%2.5%1.4%1.1%0.27%<0.01%
Jan 202658.6%13.1%11.5%8.6%3.4%2.1%1.2%1.2%0.28%<0.01%
Feb 202659.7%13.4%11.8%7.2%3.4%2.2%1.2%0.97%0.19%<0.01%
Mar 202658.5%13%11.4%8.5%3.3%2.6%1.4%1.1%0.19%<0.01%
Apr 202658.9%13.1%11.3%8.6%3.3%2.1%1.4%1.2%0.19%<0.01%
May 202661.3%10.9%11.4%8.8%3.2%2.1%1.2%0.97%0.19%<0.01%
Jun 202657.8%12%12.5%9.7%3.4%2.4%1.1%1.1%0.17%<0.01%
Jul 202660%12.1%12.5%8%3.1%2.4%0.88%0.88%0.21%<0.01%
Aug 202660.3%12.1%10.4%9.8%3.1%2.4%0.88%0.88%0.18%<0.01%
Sep 202658%12.6%10.8%10.2%3.8%2.5%1.1%0.75%0.15%<0.01%

How has the Microsoft Power BI and Tableau comparison changed over the last 12 months?

3 findings

How did search popularity change for data visualisation platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%.

  2. Tableau’s share of searches among data visualisation platforms worldwide has gained ground for 3 months in a row, from 12% to 12.6% in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Microsoft Power BI’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Power BI

6 branded search terms

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi software
  • microsoft powerbi
  • power bi desktop
  • powerbi

Tableau

2 branded search terms

  • tableau
  • tableau software

How the Brand Demand Index is measured

Other head-to-heads among data visualisation platforms

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