Brandwave

Looker Studio vs Tableau:Which is more popular?

In September 2026, Tableau had more branded searches than Looker Studio among data visualisation platforms worldwide. Tableau had about 558,000 branded searches, while Looker Studio had 477,000. Tableau made up 12.6% of all data visualisation platform searches we track, and Looker Studio accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about data visualisation platforms, both Looker Studio and Tableau appeared in all five answers. Tableau was mentioned before Looker Studio in every answer.

Among data visualisation platforms worldwide in September 2026

Who do people search for more?

Tableau, about 17% more searches than Looker Studio

Tableau 558K searchesLooker Studio 477K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Looker Studio in 5 of 5Tableau in 5 of 5

Who does AI recommend more?

Tableau, named ahead of Looker Studio in every answer

Tableau first in 5Looker Studio never first

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Top data visualisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Looker Studio and Tableau showed up in all five answers. Tableau was listed before Looker Studio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Plotly5th
  6. Domo6th
  7. Flourish7th
  8. Datawrapper8th
  9. Grafana9th
  10. Metabase10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plotly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datawrapper2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flourish2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data visualisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Looker Studio or Tableau more popular in search?

This chart shows how often people search Google for Looker Studio and Tableau by name. Each line represents a brand's share of searches for all ten data visualisation platforms we track, month by month, from English-language searches worldwide.

Looker Studio and Tableau among data visualisation platforms worldwide, by month

Share of searches by month for Tableau, Looker Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauLooker StudioDomoQlikMetabaseDatawrapperPlotlyFlourishGrafana
Oct 202555%15.1%12.9%8.2%3.8%2%1.3%1.3%0.27%<0.01%
Nov 202559.6%13.3%11.5%7.2%3.5%2.1%1.4%1.2%0.24%<0.01%
Dec 202555.6%12.5%13%10.1%3.6%2.5%1.4%1.1%0.27%<0.01%
Jan 202658.6%13.1%11.5%8.6%3.4%2.1%1.2%1.2%0.28%<0.01%
Feb 202659.7%13.4%11.8%7.2%3.4%2.2%1.2%0.97%0.19%<0.01%
Mar 202658.5%13%11.4%8.5%3.3%2.6%1.4%1.1%0.19%<0.01%
Apr 202658.9%13.1%11.3%8.6%3.3%2.1%1.4%1.2%0.19%<0.01%
May 202661.3%10.9%11.4%8.8%3.2%2.1%1.2%0.97%0.19%<0.01%
Jun 202657.8%12%12.5%9.7%3.4%2.4%1.1%1.1%0.17%<0.01%
Jul 202660%12.1%12.5%8%3.1%2.4%0.88%0.88%0.21%<0.01%
Aug 202660.3%12.1%10.4%9.8%3.1%2.4%0.88%0.88%0.18%<0.01%
Sep 202658%12.6%10.8%10.2%3.8%2.5%1.1%0.75%0.15%<0.01%

How has the Looker Studio and Tableau comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Looker Studio took it in December 2025, Tableau took it in January 2026, Looker Studio took it in May 2026, Tableau took it in August 2026.
  • Across the 12 months ending September 2026, Looker Studio’s share of searches among data visualisation platforms worldwide moved from 12.9% to 10.8%, and its estimated monthly branded searches moved from 714K to 477K.
  • Across the 12 months ending September 2026, Tableau’s share of searches among data visualisation platforms worldwide moved from 15.1% to 12.6%, and its estimated monthly branded searches moved from 835K to 558K.

How did search popularity change for data visualisation platforms worldwide in September 2026?

2 changes

  1. Tableau’s share of searches among data visualisation platforms worldwide has gained ground for 3 months in a row, from 12% to 12.6% in September 2026.

  2. Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Looker Studio’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Looker Studio

2 branded search terms

  • looker studio
  • lookerstudio

Tableau

2 branded search terms

  • tableau
  • tableau software

How the Brand Demand Index is measured

Other head-to-heads among data visualisation platforms

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