Brandwave

Kestra vs Prefect:Which is more popular?

In September 2026, Kestra had more branded searches than Prefect among data orchestration platforms worldwide. Kestra had about 27,100 branded searches, while Prefect had 1,600. Kestra made up 25.8% of all data orchestration platform searches we track, and Prefect accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about data orchestration platforms, Prefect appeared in all five answers and Kestra in four. Prefect was mentioned before Kestra in every answer.

Among data orchestration platforms worldwide in September 2026

Who do people search for more?

Kestra, about 17 searches for every 1 for Prefect

Kestra 27.1K searchesPrefect 1.6K searches

Who does AI mention more?

Prefect, mentioned in every answer we collected

Prefect in 5 of 5Kestra in 4 of 5

Who does AI recommend more?

Prefect, named ahead of Kestra in every answer

Prefect first in 5Kestra never first

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Top data orchestration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prefect appeared in all five answers. Kestra was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Prefect was listed before Kestra in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airflow1st
  2. Dagster2nd
  3. Prefect3rd
  4. Kestra4th
  5. dbt5th
  6. Mage6th
  7. Astronomer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dagster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • dbt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kestra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Astronomer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data orchestration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kestra or Prefect more popular in search?

This chart shows how often people search Google for Kestra and Prefect by name. Each line represents a brand's share of searches for all seven data orchestration platforms we track, month by month, from English-language searches worldwide.

Kestra and Prefect among data orchestration platforms worldwide, by month

Share of searches by month for Kestra, Prefect. The figures are in the table below the chart.

View monthly share of searches table
MonthMageKestraDagsterdbtPrefectAirflowAstronomer
Oct 20257.2%36%36%13.2%3.9%3.1%0.64%
Nov 20258.6%35.3%35.3%12.9%3.8%3.4%0.62%
Dec 20258.6%35.4%35.4%12.9%3.8%3.3%0.62%
Jan 20268.5%34.9%34.9%12.7%4.6%3.8%0.75%
Feb 20268.6%35.2%35.2%12.8%3.8%3.8%0.62%
Mar 202614.6%32.8%32.8%12%2.9%4.4%0.58%
Apr 202616.2%36.3%29.7%10.8%3.2%3.1%0.64%
May 202622.6%33.8%27.7%10.1%3%2.5%0.49%
Jun 202626%31.7%26%11.6%2.2%2%0.46%
Jul 202634.3%28.1%23%10.3%2%1.8%0.5%
Aug 202646.3%25.4%16.9%7.6%1.5%1.8%0.45%
Sep 202647.2%25.8%17.2%6.3%1.5%1.5%0.46%

How has the Kestra and Prefect comparison changed over the last 12 months?

3 findings

How did search popularity change for data orchestration platforms worldwide in September 2026?

1 change
  1. In September 2026, Prefect rose from 6th to 5th among data orchestration platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kestra’s and Prefect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kestra

1 branded search term

  • kestra

Prefect

1 branded search term

  • prefect python

How the Brand Demand Index is measured

Other head-to-heads among data orchestration platforms

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