Boomi vs Workato:Which is more popular?
In September 2026, Boomi had more branded searches than Workato among data integration and ETL tools worldwide. Boomi had about 110,000 branded searches, while Workato had 40,500. Boomi made up 8% of all data integration and ETL tool searches we track, and Workato accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, Boomi appeared in one of the five answers and Workato in none.
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Top data integration and ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Workato did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workato0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data integration and ETL tools
5 answers
Asked ChatGPT
“Which data integration and ETL tool should I use?”
Asked ChatGPT
“What are the best data integration and ETL tools?”
Asked ChatGPT
“What's the best data integration and ETL tool for data pipelines?”
Searched Google, AI Overview
“data integration tool”
Searched Google, AI Overview
“etl software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Boomi or Workato more popular in search?
This chart shows how often people search Google for Boomi and Workato by name. Each line represents a brand's share of searches for all 14 data integration and ETL tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Boomi, Workato. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domo | Informatica | Azure Data Factory | Boomi | Fivetran | MuleSoft | Workato | Apache Airflow | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 12.5% | 6.9% | 4.6% | 4.6% | 3.1% | 3.8% | 2.5% | 2.5% | 1.7% | 0.76% | 0.62% | 0.18% |
| Nov 2025 | 27.6% | 27.6% | 12.4% | 8.3% | 3.7% | 4.5% | 3.7% | 3.7% | 2.5% | 2.5% | 1.7% | 0.91% | 0.61% | 0.18% |
| Dec 2025 | 35.7% | 23.9% | 10.7% | 8.7% | 3.2% | 3.9% | 3.2% | 3.2% | 2.1% | 2.1% | 1.8% | 0.64% | 0.64% | 0.15% |
| Jan 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 3.5% | 4.3% | 3.5% | 3.5% | 2.3% | 2.3% | 1.6% | 0.86% | 0.57% | 0.13% |
| Feb 2026 | 28% | 28% | 12.6% | 8.4% | 3.8% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.7% | 0.75% | 0.62% | 0.18% |
| Mar 2026 | 29.4% | 29.4% | 13.1% | 7.2% | 3.2% | 3.9% | 3.2% | 3.2% | 2.2% | 2.2% | 1.4% | 0.79% | 0.65% | 0.16% |
| Apr 2026 | 32.6% | 26.7% | 12% | 6.6% | 3.6% | 4.4% | 3.6% | 3.6% | 2.4% | 2% | 1.3% | 0.72% | 0.59% | 0.14% |
| May 2026 | 33.6% | 27.5% | 12.3% | 6.8% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% | 0.6% | 0.6% | 0.14% |
| Jun 2026 | 35% | 23.4% | 12.8% | 7% | 3.9% | 3.9% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% | 0.77% | 0.77% | 0.15% |
| Jul 2026 | 30.7% | 25.1% | 13.8% | 9.2% | 3.4% | 4.1% | 3.4% | 3.4% | 2.3% | 1.9% | 1.2% | 0.68% | 0.83% | 0.13% |
| Aug 2026 | 35.5% | 23.8% | 13% | 8.7% | 3.2% | 3.9% | 3.2% | 2.6% | 1.8% | 1.8% | 1.2% | 0.64% | 0.64% | 0.1% |
| Sep 2026 | 32.7% | 26.7% | 14.6% | 8% | 3.6% | 3.6% | 2.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.59% | 0.48% | 0.12% |
How has the Boomi and Workato comparison changed over the last 12 months?
3 findings
- Boomi was ahead of Workato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boomi’s share of searches among data integration and ETL tools worldwide moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Workato’s share of searches among data integration and ETL tools worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
2 changes
In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%.
Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boomi’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data integration and ETL tools
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