Brandwave

Boomi vs MuleSoft:Which is more popular?

In September 2026, Boomi had more branded searches than MuleSoft among data integration and ETL tools worldwide. Boomi had about 110,000 branded searches, while MuleSoft had 49,500. Boomi made up 8% of all data integration and ETL tool searches we track, and MuleSoft accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, Boomi appeared in one of the five answers and MuleSoft in none.

Among data integration and ETL tools worldwide in September 2026

Who do people search for more?

Boomi, about 2 searches for every 1 for MuleSoft

Boomi 110K searchesMuleSoft 49.5K searches

Who does AI mention more?

Boomi, mentioned in 1 of 5 answers, MuleSoft in 0

Boomi in 1 of 5MuleSoft in 0 of 5

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Top data integration and ETL tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MuleSoft did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fivetran1st
  2. Airbyte2nd
  3. Informatica3rd
  4. Matillion4th
  5. AWS Glue5th
  6. Azure Data Factory6th
  7. dbt7th
  8. Talend8th
  9. +2 more
  10. Boomi11th
  11. MuleSoft–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MuleSoft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about data integration and ETL tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Boomi or MuleSoft more popular in search?

This chart shows how often people search Google for Boomi and MuleSoft by name. Each line represents a brand's share of searches for all 14 data integration and ETL tools we track, month by month, from English-language searches worldwide.

Boomi and MuleSoft among data integration and ETL tools worldwide, by month

Share of searches by month for Boomi, MuleSoft. The figures are in the table below the chart.

View monthly share of searches table
MonthDomoInformaticaAzure Data FactoryBoomiFivetranMuleSoftWorkatoApache AirflowAirbyteAWS GlueTalendMatilliondbtStitch
Oct 202528.1%28.1%12.5%6.9%4.6%4.6%3.1%3.8%2.5%2.5%1.7%0.76%0.62%0.18%
Nov 202527.6%27.6%12.4%8.3%3.7%4.5%3.7%3.7%2.5%2.5%1.7%0.91%0.61%0.18%
Dec 202535.7%23.9%10.7%8.7%3.2%3.9%3.2%3.2%2.1%2.1%1.8%0.64%0.64%0.15%
Jan 202631.9%26.1%11.7%7.8%3.5%4.3%3.5%3.5%2.3%2.3%1.6%0.86%0.57%0.13%
Feb 202628%28%12.6%8.4%3.8%4.6%3.8%3.1%2.5%2.1%1.7%0.75%0.62%0.18%
Mar 202629.4%29.4%13.1%7.2%3.2%3.9%3.2%3.2%2.2%2.2%1.4%0.79%0.65%0.16%
Apr 202632.6%26.7%12%6.6%3.6%4.4%3.6%3.6%2.4%2%1.3%0.72%0.59%0.14%
May 202633.6%27.5%12.3%6.8%3.7%3.7%3%3%2%1.7%1.4%0.6%0.6%0.14%
Jun 202635%23.4%12.8%7%3.9%3.9%3.9%3.2%2.1%1.7%1.4%0.77%0.77%0.15%
Jul 202630.7%25.1%13.8%9.2%3.4%4.1%3.4%3.4%2.3%1.9%1.2%0.68%0.83%0.13%
Aug 202635.5%23.8%13%8.7%3.2%3.9%3.2%2.6%1.8%1.8%1.2%0.64%0.64%0.1%
Sep 202632.7%26.7%14.6%8%3.6%3.6%2.9%2.4%1.6%1.6%1.1%0.59%0.48%0.12%

How has the Boomi and MuleSoft comparison changed over the last 12 months?

3 findings

How did search popularity change for data integration and ETL tools worldwide in September 2026?

2 changes
  1. In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%.

  2. In September 2026, MuleSoft fell from 5th to 6th among data integration and ETL tools worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boomi’s and MuleSoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boomi

1 branded search term

  • boomi

MuleSoft

1 branded search term

  • mulesoft

How the Brand Demand Index is measured

Other head-to-heads among data integration and ETL tools

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