Bell vs Lazer:Which is more popular?
In September 2026, Bell had more branded searches than Lazer among cycling helmet brands worldwide. Bell had about 74,000 branded searches, while Lazer had 14,800. Bell made up 38.2% of all cycling helmet brand searches we track, and Lazer accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about cycling helmet brands, Lazer appeared in three of the five answers and Bell in one. Lazer was mentioned before Bell in every answer that named either.
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Top cycling helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lazer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lazer was listed before Bell in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giro1st
Specialized2nd
POC3rd
Lazer4th
Bell5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- POC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lazer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling helmet brands
5 answers
Asked ChatGPT
“Which cycling helmet brand should I buy?”
Asked ChatGPT
“What are the best cycling helmet brands?”
Asked ChatGPT
“What's the best cycling helmet brand for road cycling?”
Searched Google, AI Overview
“best cycling helmet”
Searched Google, AI Overview
“road cycling helmet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bell or Lazer more popular in search?
This chart shows how often people search Google for Bell and Lazer by name. Each line represents a brand's share of searches for all five cycling helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bell, Lazer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bell | Giro | POC | Lazer | Specialized |
|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.9% | 19.4% | 5.8% | 4.7% |
| Nov 2025 | 34.6% | 32.8% | 23.2% | 5.7% | 3.8% |
| Dec 2025 | 32.7% | 37.5% | 21.9% | 4.4% | 3.6% |
| Jan 2026 | 32.5% | 36.9% | 21.7% | 5.3% | 3.6% |
| Feb 2026 | 36.7% | 28.7% | 24.6% | 6% | 4% |
| Mar 2026 | 38.8% | 27.3% | 21.2% | 6.3% | 6.3% |
| Apr 2026 | 37.9% | 27.6% | 20.7% | 7.6% | 6.2% |
| May 2026 | 37.2% | 27.5% | 20.4% | 7.4% | 7.4% |
| Jun 2026 | 42.2% | 25.2% | 18.9% | 6.9% | 6.9% |
| Jul 2026 | 29.7% | 42.2% | 16.2% | 5.9% | 5.9% |
| Aug 2026 | 30.8% | 36.2% | 20.6% | 6.2% | 6.2% |
| Sep 2026 | 38.2% | 27% | 20.9% | 7.6% | 6.3% |
How has the Bell and Lazer comparison changed over the last 12 months?
3 findings
- Bell was ahead of Lazer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bell’s share of searches among cycling helmet brands worldwide moved from 43.3% to 38.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands worldwide moved from 5.8% to 7.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for cycling helmet brands worldwide in September 2026?
2 changes
In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 38.2% of the searches.
In September 2026, Lazer gained share of searches among cycling helmet brands worldwide, from 6.2% to 7.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bell’s and Lazer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling helmet brands
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