Brandwave

How popular isLazer?

In September 2026, people searched for Lazer by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 7.6% of all global cycling helmet brand searches, placing Lazer fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about cycling helmet brands, Lazer appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Lazer is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. BellShare of searches 38.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. GiroShare of searches 27%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. POCShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. LazerShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SpecializedShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cycling helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lazer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lazer is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Specialized2nd
  3. POC3rd
  4. Lazer4th
  5. Bell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lazer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycling helmet brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cycling helmet brands compete with Lazer?

Lazer against cycling helmet brands worldwide, by month

Share of searches by month for Bell, Giro, POC, Lazer, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthBellGiroPOCLazerSpecialized
Oct 202543.3%26.9%19.4%5.8%4.7%
Nov 202534.6%32.8%23.2%5.7%3.8%
Dec 202532.7%37.5%21.9%4.4%3.6%
Jan 202632.5%36.9%21.7%5.3%3.6%
Feb 202636.7%28.7%24.6%6%4%
Mar 202638.8%27.3%21.2%6.3%6.3%
Apr 202637.9%27.6%20.7%7.6%6.2%
May 202637.2%27.5%20.4%7.4%7.4%
Jun 202642.2%25.2%18.9%6.9%6.9%
Jul 202629.7%42.2%16.2%5.9%5.9%
Aug 202630.8%36.2%20.6%6.2%6.2%
Sep 202638.2%27%20.9%7.6%6.3%

  1. 1.Bell

    38.2%

    Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +7.4 points.

  2. 2.Giro

    27%

    Moved from 1st to 2nd. 52.2K estimated branded searches, -40% vs prior month. Share -9.3 points.

  3. 3.POC

    20.9%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  4. 4.Lazer

    7.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Specialized

    6.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare popularity between Lazer and its closest rivals

Every comparison with Lazer

4 comparisons

How has branded search demand for Lazer changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lazer worldwide rose from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands worldwide increased from 5.8% to 7.6%.
  • Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.4% in December 2025.

How did search popularity change for cycling helmet brands worldwide in September 2026?

4 changes

  1. In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 38.2% of the searches.

  2. In September 2026, Lazer gained share of searches among cycling helmet brands worldwide, from 6.2% to 7.6%.

  3. In September 2026, Giro lost share of searches among cycling helmet brands worldwide, from 36.2% to 27%.

  4. Estimated monthly branded searches for Specialized worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are Lazer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lazer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lazer helmet

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How the Brand Demand Index is measured

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