Fortinet vs Sophos:Which is searched more?
In September 2026, Fortinet had more branded searches than Sophos among cybersecurity vendors worldwide. Fortinet was estimated to have 301K branded searches compared to Sophos’ 199K, and held a 36.1% Share of Search versus Sophos’ 23.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fortinet or Sophos?
Compare the cybersecurity vendors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortinet, Sophos. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | Sophos | Check Point | Palo Alto Networks | Darktrace | CrowdStrike |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 26.5% | 18% | 9.9% | 5.4% | 0.17% |
| Nov 2025 | 42.4% | 23.3% | 19% | 10.4% | 4.7% | 0.18% |
| Dec 2025 | 36.8% | 23.3% | 24.6% | 11.1% | 4.1% | 0.16% |
| Jan 2026 | 39.8% | 21.9% | 21.8% | 11.9% | 4.4% | 0.17% |
| Feb 2026 | 36.7% | 24.7% | 20.1% | 13.4% | 4.9% | 0.19% |
| Mar 2026 | 36.7% | 24.7% | 20.1% | 13.4% | 4.9% | 0.16% |
| Apr 2026 | 36.8% | 24.4% | 20.2% | 13.5% | 5% | 0.16% |
| May 2026 | 42.3% | 22.2% | 18.9% | 12.6% | 3.8% | 0.15% |
| Jun 2026 | 47% | 20.8% | 17.2% | 11.5% | 3.5% | 0.1% |
| Jul 2026 | 37.2% | 24.6% | 20.4% | 13.6% | 4.1% | 0.12% |
| Aug 2026 | 36.5% | 23.1% | 20% | 16.4% | 4% | 0.12% |
| Sep 2026 | 36.1% | 23.9% | 19.8% | 16.2% | 4% | 0.16% |
How has the Fortinet and Sophos comparison changed over the last 12 months?
3 findings
- Fortinet was ahead of Sophos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among cybersecurity vendors worldwide moved from 40.1% to 36.1%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Sophos’ estimated Share of Search among cybersecurity vendors worldwide moved from 26.5% to 23.9%, and its estimated monthly branded searches moved from 244K to 199K.
How did search popularity change for cybersecurity vendors worldwide in September 2026?
2 changes
In September 2026, Sophos gained estimated Share of Search among cybersecurity vendors worldwide, from 23.1% to 23.9%.
Fortinet’s estimated Share of Search among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 47% to 36.1% in September 2026.
Other head-to-heads among cybersecurity vendors
Fortinet vs Check Point: compare search popularity
Fortinet vs Palo Alto Networks: compare search popularity
Fortinet vs Darktrace: compare search popularity- Sophos vs Check Point: compare search popularity
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- Sophos vs Darktrace: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Fortinet’s and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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