OFX vs Wise:Which is searched more?
In September 2026, Wise had more branded searches than OFX among currency exchange services worldwide. Wise had about 71,700 branded searches, while OFX had 49,500. Wise made up 12.3% of all currency exchange service searches we track, and OFX accounted for 8.5%. These are worldwide searches for English-language branded terms.
Follow OFX vs Wise and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is OFX or Wise more popular in search?
Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wise, OFX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xe | Travelex | Wise | OFX | WorldFirst | Western Union | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 27.1% | 9.6% | 8.1% | 8.1% | 4.4% | 1.6% | 0.59% |
| Nov 2025 | 42.3% | 23.2% | 9.5% | 8.5% | 10.4% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 22.2% | 10.3% | 8.2% | 12.2% | 4.5% | 1.6% | 0.48% |
| Jan 2026 | 39.5% | 26.5% | 11.5% | 8% | 8% | 4.4% | 1.6% | 0.58% |
| Feb 2026 | 43% | 23.6% | 10.2% | 8.6% | 8.6% | 3.9% | 1.4% | 0.63% |
| Mar 2026 | 41.1% | 22.6% | 12.8% | 8.3% | 8.3% | 4.5% | 1.7% | 0.74% |
| Apr 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| May 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| Jun 2026 | 44.3% | 19.8% | 12.9% | 8.9% | 8.9% | 3.3% | 1.5% | 0.52% |
| Jul 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
| Aug 2026 | 37.5% | 25.2% | 15.4% | 7.6% | 9.2% | 3.4% | 1.2% | 0.54% |
| Sep 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
How has the OFX and Wise comparison changed over the last 12 months?
3 findings
- Wise was ahead of OFX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OFX’s share of searches among currency exchange services worldwide moved from 8.1% to 8.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Wise’s share of searches among currency exchange services worldwide moved from 9.6% to 12.3%, and its estimated monthly branded searches moved from 58.6K to 71.7K.
How did search popularity change for currency exchange services worldwide in September 2026?
2 changes
In September 2026, OFX overtook WorldFirst to rank 4th among currency exchange services worldwide, with 8.5% of the searches.
In September 2026, Wise lost share of searches among currency exchange services worldwide, from 15.4% to 12.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using OFX’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among currency exchange services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.