WorldFirst vs Xe:Which is more popular?
In September 2026, Xe had more branded searches than WorldFirst among currency exchange services worldwide. Xe had about 246,000 branded searches, while WorldFirst had 49,500. Xe made up 42.4% of all currency exchange service searches we track, and WorldFirst accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about currency exchange services, Xe appeared in two of the four answers and WorldFirst in none.
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Top currency exchange services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Xe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. WorldFirst did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wise1st
Western Union2nd
Xe3rd
OFX4th
Travelex–
WorldFirst–
TorFX–
CurrencyFair–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Western Union3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Xe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- OFX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Travelex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WorldFirst0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TorFX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- CurrencyFair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about currency exchange services
4 answers
Asked ChatGPT
“Which currency exchange service should I use?”
- 1Wise
- 1
Asked ChatGPT
“What are the best currency exchange services?”
Asked ChatGPT
“What's the best currency exchange service for sending money abroad?”
Searched Google, AI Overview
“currency exchange services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“international money transfer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is WorldFirst or Xe more popular in search?
This chart shows how often people search Google for WorldFirst and Xe by name. Each line represents a brand's share of searches for all eight currency exchange services we track, month by month, from English-language searches worldwide.
Share of searches by month for Xe, WorldFirst. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xe | Travelex | Wise | OFX | WorldFirst | Western Union | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 27.1% | 9.6% | 8.1% | 8.1% | 4.4% | 1.6% | 0.59% |
| Nov 2025 | 42.3% | 23.2% | 9.5% | 8.5% | 10.4% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 22.2% | 10.3% | 8.2% | 12.2% | 4.5% | 1.6% | 0.48% |
| Jan 2026 | 39.5% | 26.5% | 11.5% | 8% | 8% | 4.4% | 1.6% | 0.58% |
| Feb 2026 | 43% | 23.6% | 10.2% | 8.6% | 8.6% | 3.9% | 1.4% | 0.63% |
| Mar 2026 | 41.1% | 22.6% | 12.8% | 8.3% | 8.3% | 4.5% | 1.7% | 0.74% |
| Apr 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| May 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| Jun 2026 | 44.3% | 19.8% | 12.9% | 8.9% | 8.9% | 3.3% | 1.5% | 0.52% |
| Jul 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
| Aug 2026 | 37.5% | 25.2% | 15.4% | 7.6% | 9.2% | 3.4% | 1.2% | 0.54% |
| Sep 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
How has the WorldFirst and Xe comparison changed over the last 12 months?
3 findings
- Xe was ahead of WorldFirst in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, WorldFirst’s share of searches among currency exchange services worldwide moved from 8.1% to 8.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Xe’s share of searches among currency exchange services worldwide moved from 40.4% to 42.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for currency exchange services worldwide in September 2026?
3 changes
In September 2026, OFX overtook WorldFirst to rank 4th among currency exchange services worldwide, with 8.5% of the searches.
In September 2026, Xe gained share of searches among currency exchange services worldwide, from 37.5% to 42.4%.
In September 2026, WorldFirst lost share of searches among currency exchange services worldwide, from 9.2% to 8.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using WorldFirst’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
WorldFirst
1 branded search term
- worldfirst
Xe
1 branded search term
- xe com
Other head-to-heads among currency exchange services
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