Travelex vs Wise:Which is searched more?
In September 2026, Travelex had more branded searches than Wise among currency exchange services worldwide. Travelex had about 135,000 branded searches, while Wise had 71,700. Travelex made up 23.2% of all currency exchange service searches we track, and Wise accounted for 12.3%. These are worldwide searches for English-language branded terms.
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Is Travelex or Wise more popular in search?
Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Travelex, Wise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xe | Travelex | Wise | OFX | WorldFirst | Western Union | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 27.1% | 9.6% | 8.1% | 8.1% | 4.4% | 1.6% | 0.59% |
| Nov 2025 | 42.3% | 23.2% | 9.5% | 8.5% | 10.4% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 22.2% | 10.3% | 8.2% | 12.2% | 4.5% | 1.6% | 0.48% |
| Jan 2026 | 39.5% | 26.5% | 11.5% | 8% | 8% | 4.4% | 1.6% | 0.58% |
| Feb 2026 | 43% | 23.6% | 10.2% | 8.6% | 8.6% | 3.9% | 1.4% | 0.63% |
| Mar 2026 | 41.1% | 22.6% | 12.8% | 8.3% | 8.3% | 4.5% | 1.7% | 0.74% |
| Apr 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| May 2026 | 42.7% | 23.4% | 12.5% | 7% | 8.6% | 3.9% | 1.4% | 0.5% |
| Jun 2026 | 44.3% | 19.8% | 12.9% | 8.9% | 8.9% | 3.3% | 1.5% | 0.52% |
| Jul 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
| Aug 2026 | 37.5% | 25.2% | 15.4% | 7.6% | 9.2% | 3.4% | 1.2% | 0.54% |
| Sep 2026 | 42.4% | 23.2% | 12.3% | 8.5% | 8.5% | 3.1% | 1.4% | 0.5% |
How has the Travelex and Wise comparison changed over the last 12 months?
3 findings
- Travelex was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Travelex’s share of searches among currency exchange services worldwide moved from 27.1% to 23.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Wise’s share of searches among currency exchange services worldwide moved from 9.6% to 12.3%, and its estimated monthly branded searches moved from 58.6K to 71.7K.
How did search popularity change for currency exchange services worldwide in September 2026?
2 changes
In September 2026, Wise lost share of searches among currency exchange services worldwide, from 15.4% to 12.3%.
In September 2026, Travelex lost share of searches among currency exchange services worldwide, from 25.2% to 23.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Travelex’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among currency exchange services
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