Crayola vs FolkArt:Which is more popular?
In October 2026, Crayola had more branded searches than FolkArt among craft supplies worldwide. Crayola had about 201,000 branded searches, while FolkArt had 74,000. Crayola made up 37.7% of all craft supply searches we track, and FolkArt accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about craft supplies, Crayola and FolkArt each appeared in two of the four answers. FolkArt was mentioned before Crayola in two out of three answers.
Who do people search for more?
Crayola, about 3 searches for every 1 for FolkArt
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
FolkArt, named ahead of Crayola in 2 of 3 answers
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Top craft supplies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Crayola and FolkArt were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. FolkArt was listed before Crayola in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Arteza1st- FolkArt2nd
Fiskars3rd
Cricut4th- Crayola5th
American Crafts6th
Sizzix7th
Spellbinders–
Silhouette–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about craft supplies
4 answers
Asked ChatGPT
“Which craft supplies brand should I buy?”
Asked ChatGPT
“What are the best craft supplies brands?”
Asked ChatGPT
“What's the best craft supplies brand for hobby projects?”
Searched Google, AI Overview
“craft supplies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“scrapbooking supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Share of searches by month for Crayola, FolkArt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Fiskars | FolkArt | Spellbinders | Cricut | Sizzix | Silhouette | American Crafts | Arteza |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 33% | 13.1% | 7.2% | 5.1% | 3.9% | 1.5% | 0.78% | <0.01% |
| Dec 2025 | 36.6% | 30.1% | 13.5% | 6% | 6.9% | 3.3% | 2.8% | 0.8% | <0.01% |
| Jan 2026 | 31.5% | 30.5% | 17.3% | 7.7% | 6.6% | 3.5% | 1.3% | 1.5% | <0.01% |
| Feb 2026 | 34.3% | 31.6% | 15.4% | 6.9% | 5.1% | 3.1% | 1.2% | 2.5% | <0.01% |
| Mar 2026 | 36.7% | 34.6% | 11% | 7.4% | 5.1% | 2.7% | 1% | 1.5% | <0.01% |
| Apr 2026 | 35.7% | 36.8% | 10.7% | 7.2% | 4.7% | 2.6% | 1% | 1.2% | <0.01% |
| May 2026 | 35% | 37.6% | 10.5% | 7% | 4.6% | 2.1% | 1% | 2.1% | <0.01% |
| Jun 2026 | 38.4% | 32.1% | 11.6% | 7.7% | 5% | 2.3% | 1.1% | 1.9% | <0.01% |
| Jul 2026 | 37.6% | 33.7% | 11.3% | 7.6% | 4.9% | 2.8% | 0.87% | 1.2% | <0.01% |
| Aug 2026 | 42% | 32% | 10.3% | 6.9% | 4.6% | 2.5% | 0.97% | 0.75% | <0.01% |
| Sep 2026 | 37.8% | 31.4% | 13.9% | 7.6% | 4.8% | 2.8% | 1.1% | 0.68% | <0.01% |
| Oct 2026 | 37.7% | 31% | 13.9% | 7.6% | 4.9% | 2.8% | 1.3% | 0.68% | <0.01% |
How has branded search for Crayola and FolkArt changed worldwide over the last 12 months?
3 findings
- Crayola was ahead of FolkArt in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Crayola’s share of searches among craft supplies worldwide moved from 35.5% to 37.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending October 2026, FolkArt’s share of searches among craft supplies worldwide moved from 13.1% to 13.9%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for craft supplies worldwide in October 2026?
0 changes
Neither Crayola nor FolkArt moved beyond provider rounding among craft supplies in October 2026.
How are Crayola’s and FolkArt’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crayola’s and FolkArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among craft supplies
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