Crayola vs Fiskars:Which is more popular?
In October 2026, Crayola had more branded searches than Fiskars among craft supplies worldwide. Crayola had about 201,000 branded searches, while Fiskars had 165,000. Crayola made up 37.7% of all craft supply searches we track, and Fiskars accounted for 31%. When we asked ChatGPT and Google AI Overviews about craft supplies, Crayola and Fiskars each appeared in two of the four answers. Crayola and Fiskars were each mentioned first in one of the two answers that named either.
Who do people search for more?
Crayola, about 22% more searches than Fiskars
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top craft supplies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Crayola and Fiskars were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Crayola and Fiskars were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Arteza1st
FolkArt2nd
Fiskars3rd
Cricut4th- Crayola5th
American Crafts6th
Sizzix7th
Spellbinders–
Silhouette–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about craft supplies
4 answers
Asked ChatGPT
“Which craft supplies brand should I buy?”
Asked ChatGPT
“What are the best craft supplies brands?”
Asked ChatGPT
“What's the best craft supplies brand for hobby projects?”
Searched Google, AI Overview
“craft supplies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“scrapbooking supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Share of searches by month for Crayola, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Fiskars | FolkArt | Spellbinders | Cricut | Sizzix | Silhouette | American Crafts | Arteza |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 33% | 13.1% | 7.2% | 5.1% | 3.9% | 1.5% | 0.78% | <0.01% |
| Dec 2025 | 36.6% | 30.1% | 13.5% | 6% | 6.9% | 3.3% | 2.8% | 0.8% | <0.01% |
| Jan 2026 | 31.5% | 30.5% | 17.3% | 7.7% | 6.6% | 3.5% | 1.3% | 1.5% | <0.01% |
| Feb 2026 | 34.3% | 31.6% | 15.4% | 6.9% | 5.1% | 3.1% | 1.2% | 2.5% | <0.01% |
| Mar 2026 | 36.7% | 34.6% | 11% | 7.4% | 5.1% | 2.7% | 1% | 1.5% | <0.01% |
| Apr 2026 | 35.7% | 36.8% | 10.7% | 7.2% | 4.7% | 2.6% | 1% | 1.2% | <0.01% |
| May 2026 | 35% | 37.6% | 10.5% | 7% | 4.6% | 2.1% | 1% | 2.1% | <0.01% |
| Jun 2026 | 38.4% | 32.1% | 11.6% | 7.7% | 5% | 2.3% | 1.1% | 1.9% | <0.01% |
| Jul 2026 | 37.6% | 33.7% | 11.3% | 7.6% | 4.9% | 2.8% | 0.87% | 1.2% | <0.01% |
| Aug 2026 | 42% | 32% | 10.3% | 6.9% | 4.6% | 2.5% | 0.97% | 0.75% | <0.01% |
| Sep 2026 | 37.8% | 31.4% | 13.9% | 7.6% | 4.8% | 2.8% | 1.1% | 0.68% | <0.01% |
| Oct 2026 | 37.7% | 31% | 13.9% | 7.6% | 4.9% | 2.8% | 1.3% | 0.68% | <0.01% |
How has branded search for Crayola and Fiskars changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Fiskars took it in April 2026, Crayola took it in June 2026.
- Across the 12 months ending October 2026, Crayola’s share of searches among craft supplies worldwide moved from 35.5% to 37.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending October 2026, Fiskars’ share of searches among craft supplies worldwide moved from 33% to 31%, and its estimated monthly branded searches moved from 187K to 165K.
How did search popularity change for craft supplies worldwide in October 2026?
1 change
Fiskars’ share of searches among craft supplies worldwide has lost ground for 3 months in a row, from 33.7% to 31% in October 2026.
How are Crayola’s and Fiskars’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Crayola’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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