Google Cloud vs Microsoft Azure:Which is searched more?
In September 2026, Google Cloud had more branded searches than Microsoft Azure among cloud computing platforms worldwide. Google Cloud was estimated to have 2.6M branded searches compared to Microsoft Azure’s 1.2M, and held a 41.6% Share of Search versus Microsoft Azure’s 19.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Cloud or Microsoft Azure?
Compare the cloud computing platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Cloud, Microsoft Azure. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Cloud | Amazon Web Services | Microsoft Azure | Oracle Cloud | DigitalOcean |
|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 58.9% | 17.6% | 1.6% | <0.01% |
| Nov 2025 | 36.7% | 36.3% | 24.3% | 2.7% | <0.01% |
| Dec 2025 | 41.4% | 33.4% | 22.2% | 3% | <0.01% |
| Jan 2026 | 39.1% | 31.6% | 25.9% | 3.5% | <0.01% |
| Feb 2026 | 42.9% | 32.1% | 21.4% | 3.5% | <0.01% |
| Mar 2026 | 42.2% | 32.1% | 21.5% | 4.3% | <0.01% |
| Apr 2026 | 45.3% | 30.4% | 20.2% | 4.1% | <0.01% |
| May 2026 | 43.2% | 31.5% | 21% | 4.2% | 0% |
| Jun 2026 | 44.9% | 31% | 20.7% | 3.4% | 0% |
| Jul 2026 | 42.5% | 32.4% | 21.6% | 3.6% | <0.01% |
| Aug 2026 | 44.6% | 30.8% | 20.5% | 4.1% | 0% |
| Sep 2026 | 41.6% | 35.3% | 19.2% | 3.9% | <0.01% |
How has the Google Cloud and Microsoft Azure comparison changed over the last 12 months?
3 findings
- Google Cloud was ahead of Microsoft Azure in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide moved from 21.8% to 41.6%, and its estimated monthly branded searches moved from 2.3M to 2.6M.
- Across the 12 months ending September 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms worldwide moved from 17.6% to 19.2%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for cloud computing platforms worldwide in September 2026?
2 changes
In September 2026, Google Cloud lost estimated Share of Search among cloud computing platforms worldwide, from 44.6% to 41.6%.
In September 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms worldwide, from 20.5% to 19.2%.
Other head-to-heads among cloud computing platforms
Google Cloud vs Amazon Web Services: compare search popularity
Google Cloud vs Oracle Cloud: compare search popularityAmazon Web Services vs Microsoft Azure: compare search popularity
- Amazon Web Services vs Oracle Cloud: compare search popularity
- Microsoft Azure vs Oracle Cloud: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Google Cloud’s and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Cloud
4 branded search terms
- google cloud
- google cloud console
- google cloud messaging
- google cloud platform
Microsoft Azure
1 branded search term
- azure
Put your own brand in this comparison
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