Amazon Web Services vs Google Cloud:Which is searched more?
In September 2026, Google Cloud had more branded searches than Amazon Web Services among cloud computing platforms worldwide. Google Cloud was estimated to have 2.6M branded searches compared to Amazon Web Services’ 2.2M, and held a 41.6% Share of Search versus Amazon Web Services’ 35.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Web Services or Google Cloud?
Compare the cloud computing platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Cloud, Amazon Web Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Cloud | Amazon Web Services | Microsoft Azure | Oracle Cloud | DigitalOcean |
|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 58.9% | 17.6% | 1.6% | <0.01% |
| Nov 2025 | 36.7% | 36.3% | 24.3% | 2.7% | <0.01% |
| Dec 2025 | 41.4% | 33.4% | 22.2% | 3% | <0.01% |
| Jan 2026 | 39.1% | 31.6% | 25.9% | 3.5% | <0.01% |
| Feb 2026 | 42.9% | 32.1% | 21.4% | 3.5% | <0.01% |
| Mar 2026 | 42.2% | 32.1% | 21.5% | 4.3% | <0.01% |
| Apr 2026 | 45.3% | 30.4% | 20.2% | 4.1% | <0.01% |
| May 2026 | 43.2% | 31.5% | 21% | 4.2% | 0% |
| Jun 2026 | 44.9% | 31% | 20.7% | 3.4% | 0% |
| Jul 2026 | 42.5% | 32.4% | 21.6% | 3.6% | <0.01% |
| Aug 2026 | 44.6% | 30.8% | 20.5% | 4.1% | 0% |
| Sep 2026 | 41.6% | 35.3% | 19.2% | 3.9% | <0.01% |
How has the Amazon Web Services and Google Cloud comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Google Cloud took it in November 2025.
- Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide moved from 58.9% to 35.3%, and its estimated monthly branded searches moved from 6.1M to 2.2M.
- Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide moved from 21.8% to 41.6%, and its estimated monthly branded searches moved from 2.3M to 2.6M.
How did search popularity change for cloud computing platforms worldwide in September 2026?
2 changes
In September 2026, Amazon Web Services gained estimated Share of Search among cloud computing platforms worldwide, from 30.8% to 35.3%.
In September 2026, Google Cloud lost estimated Share of Search among cloud computing platforms worldwide, from 44.6% to 41.6%.
Other head-to-heads among cloud computing platforms
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and Google Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
1 branded search term
- amazon web services
Google Cloud
4 branded search terms
- google cloud
- google cloud console
- google cloud messaging
- google cloud platform
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.