Amazon Web Services vs DigitalOcean:Which is searched more?
In September 2026, Amazon Web Services had more branded searches than DigitalOcean among cloud computing platforms worldwide. Amazon Web Services was estimated to have 2.2M branded searches compared to DigitalOcean’s 10, and held a 35.3% Share of Search versus DigitalOcean’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Web Services or DigitalOcean?
Compare the cloud computing platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Web Services, DigitalOcean. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Cloud | Amazon Web Services | Microsoft Azure | Oracle Cloud | DigitalOcean |
|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 58.9% | 17.6% | 1.6% | <0.01% |
| Nov 2025 | 36.7% | 36.3% | 24.3% | 2.7% | <0.01% |
| Dec 2025 | 41.4% | 33.4% | 22.2% | 3% | <0.01% |
| Jan 2026 | 39.1% | 31.6% | 25.9% | 3.5% | <0.01% |
| Feb 2026 | 42.9% | 32.1% | 21.4% | 3.5% | <0.01% |
| Mar 2026 | 42.2% | 32.1% | 21.5% | 4.3% | <0.01% |
| Apr 2026 | 45.3% | 30.4% | 20.2% | 4.1% | <0.01% |
| May 2026 | 43.2% | 31.5% | 21% | 4.2% | 0% |
| Jun 2026 | 44.9% | 31% | 20.7% | 3.4% | 0% |
| Jul 2026 | 42.5% | 32.4% | 21.6% | 3.6% | <0.01% |
| Aug 2026 | 44.6% | 30.8% | 20.5% | 4.1% | 0% |
| Sep 2026 | 41.6% | 35.3% | 19.2% | 3.9% | <0.01% |
How has the Amazon Web Services and DigitalOcean comparison changed over the last 12 months?
3 findings
- Amazon Web Services was ahead of DigitalOcean in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide moved from 58.9% to 35.3%, and its estimated monthly branded searches moved from 6.1M to 2.2M.
- Across the 12 months ending September 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for cloud computing platforms worldwide in September 2026?
1 change
In September 2026, Amazon Web Services gained estimated Share of Search among cloud computing platforms worldwide, from 30.8% to 35.3%.
Other head-to-heads among cloud computing platforms
Google Cloud vs Amazon Web Services: compare search popularityGoogle Cloud vs Microsoft Azure: compare search popularity
Google Cloud vs Oracle Cloud: compare search popularity- Amazon Web Services vs Oracle Cloud: compare search popularity
- Microsoft Azure vs Oracle Cloud: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and DigitalOcean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
1 branded search term
- amazon web services
DigitalOcean
1 branded search term
- cloud storage digitalocean
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.