De'Longhi vs Russell Hobbs:Which is searched more?
In September 2026, De'Longhi had more branded searches than Russell Hobbs among chip fryer brands worldwide. De'Longhi was estimated to have 673K branded searches compared to Russell Hobbs’ 138K, and held a 28.5% Share of Search versus Russell Hobbs’ 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, De'Longhi or Russell Hobbs?
Compare the chip fryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | De'Longhi | Tefal | Breville | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 22.8% | 5.3% | 7.6% |
| Nov 2025 | 31.7% | 31.7% | 23.9% | 6.4% | 6.3% |
| Dec 2025 | 35.5% | 29.1% | 21.4% | 7.2% | 6.9% |
| Jan 2026 | 34.4% | 28.3% | 24.6% | 5.7% | 7% |
| Feb 2026 | 34.9% | 28.5% | 24.2% | 5.7% | 6.7% |
| Mar 2026 | 34.8% | 28.4% | 24.1% | 5.7% | 7% |
| Apr 2026 | 36.8% | 30.1% | 20.9% | 6% | 6.2% |
| May 2026 | 31% | 31% | 25.3% | 6.2% | 6.4% |
| Jun 2026 | 36.9% | 30.2% | 20.6% | 6.1% | 6.2% |
| Jul 2026 | 33.5% | 33.5% | 19.5% | 6.7% | 6.8% |
| Aug 2026 | 36.6% | 29.9% | 21.3% | 6% | 6.2% |
| Sep 2026 | 34.9% | 28.5% | 23.7% | 7% | 5.9% |
How has the De'Longhi and Russell Hobbs comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among chip fryer brands worldwide moved from 32.2% to 28.5%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among chip fryer brands worldwide moved from 7.6% to 5.9%, and its estimated monthly branded searches moved from 194K to 138K.
How did search popularity change for chip fryer brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Russell Hobbs to rank 4th among chip fryer brands worldwide, with 7% estimated Share of Search.
In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 29.9% to 28.5%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 28.5% over 12 measured months, from 194K to 138K in September 2026.
Other head-to-heads among chip fryer brands
How each brand is measured
Brandwave collects information about searches that people make online using De'Longhi’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
1 branded search term
- delonghi
Russell Hobbs
4 branded search terms
- russell hobbs
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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