Brandwave

Eclipse vs Extra:Which is searched more?

In September 2026, Extra had more branded searches than Eclipse among chewing gum and mint brands worldwide. Extra was estimated to have 74K branded searches compared to Eclipse’s 12.1K, and held a 10.1% Share of Search versus Eclipse’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among chewing gum and mint brands worldwide in September 2026Which is more popular in search, Eclipse or Extra?
Eclipse1.6%12.1K searches
vs
Extra10.1%74K searches

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Which is more popular in search, Eclipse or Extra?

Compare the chewing gum and breath mint brands people pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eclipse and Extra among chewing gum and mint brands worldwide, by month

Share of Search by month for Extra, Eclipse. The figures are in the table below the chart.

View monthly share of search table
MonthTic TacMentosExtraAirwavesJuicy FruitEclipse
Oct 202549.7%27.1%10%6.7%5.5%1.1%
Nov 202545.6%30.4%9.2%7.5%6.1%1.2%
Dec 202546.7%31.2%9.4%6.3%5.1%1.3%
Jan 202648.9%26.7%8%9.8%5.4%1.1%
Feb 202648.2%26.4%9.7%7.9%6.5%1.3%
Mar 202644.5%29.7%10.9%7.3%6%1.5%
Apr 202644.7%29.8%11%7.3%6%1.2%
May 202650.1%27.4%10.1%5.5%5.5%1.3%
Jun 202646.1%30.8%9.3%6.2%6.2%1.5%
Jul 202647.4%31.7%7.8%6.4%5.2%1.6%
Aug 202645%30%11.1%6.1%6.1%1.8%
Sep 202650%27.3%10.1%5.5%5.5%1.6%

How has the Eclipse and Extra comparison changed over the last 12 months?

  • Extra was ahead of Eclipse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
  • Across the 12 months ending September 2026, Extra’s estimated Share of Search among chewing gum and mint brands worldwide moved from 10% to 10.1%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for chewing gum and mint brands worldwide in September 2026?

  1. In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%.

  2. Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

Other head-to-heads among chewing gum and mint brands

How each brand is measured

Brandwave collects information about searches that people make online using Eclipse’s and Extra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eclipse

1 branded search term

  • eclipse mint

Extra

1 branded search term

  • extra gum

How the Brand Demand Index is measured

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