Brandwave

DeWalt vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than DeWalt among chainsaw and outdoor power brands worldwide. Milwaukee had about 1.8 million branded searches, while DeWalt had 673,000. Milwaukee made up 28.4% of all chainsaw and outdoor power brand searches we track, and DeWalt accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, DeWalt appeared in three of the five answers and Milwaukee in two. DeWalt and Milwaukee were each mentioned first in two of the four answers that named either.

Among chainsaw and outdoor power brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 3 searches for every 1 for DeWalt

Milwaukee 1.8M searchesDeWalt 673K searches

Who does AI mention more?

DeWalt, mentioned in 3 of 5 answers, Milwaukee in 2

DeWalt in 3 of 5Milwaukee in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

DeWalt first in 2Milwaukee first in 2

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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt and Milwaukee were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. DeWalt3rd
  4. ECHO4th
  5. Makita5th
  6. Milwaukee6th
  7. Greenworks7th
  8. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Milwaukee more popular in search?

This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all nine chainsaw and outdoor power brands we track, month by month, from English-language searches worldwide.

DeWalt and Milwaukee among chainsaw and outdoor power brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeStihlHusqvarnaMakitaRyobiDeWaltGreenworksECHO
Oct 202530.1%14.8%16.4%17.9%10.5%9.1%1%0.2%
Nov 202529.2%14.8%13%17.5%13.6%10.7%0.96%0.24%
Dec 202531.9%15.3%11.7%15.8%12.2%11.7%1.1%0.14%
Jan 202628.9%16.7%15.8%14.5%12.3%10.6%1.2%0.13%
Feb 202629.7%16.6%16.3%14.8%10.5%10.9%0.98%0.13%
Mar 202625.6%17.5%17.1%15.4%13.5%9.4%1.3%0.17%
Apr 202624.6%17.4%20.2%12.4%14.6%9.1%1.5%0.2%
May 202624.6%16.7%20.2%12.6%14.9%9.1%1.8%0.16%
Jun 202625.5%17.3%17%13%15.6%9.4%1.9%0.17%
Jul 202629.5%16.5%16.1%12.3%14.8%8.9%1.8%0.2%
Aug 202628.1%16.2%15.4%14.3%13.8%10.3%1.7%0.19%
Sep 202628.4%16.5%15.5%14.7%12.8%10.4%1.4%0.23%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

3 findings

How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among chainsaw and outdoor power brands

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