Brandwave

Caraway vs Tefal:Which is more popular?

In September 2026, Tefal had more branded searches than Caraway among ceramic cookware brands worldwide. Tefal had about 500,000 branded searches, while Caraway had 60,500. Tefal made up 41.3% of all ceramic cookware brand searches we track, and Caraway accounted for 5%. When we asked ChatGPT and Google AI Overviews about ceramic cookware brands, Caraway appeared in all five answers and Tefal in two. Caraway was mentioned before Tefal in every answer.

Among ceramic cookware brands worldwide in September 2026

Who do people search for more?

Tefal, about 8 searches for every 1 for Caraway

Tefal 500K searchesCaraway 60.5K searches

Who does AI mention more?

Caraway, mentioned in every answer we collected

Caraway in 5 of 5Tefal in 2 of 5

Who does AI recommend more?

Caraway, named ahead of Tefal in every answer

Caraway first in 5Tefal never first

Follow Caraway vs Tefal and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ceramic cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Caraway appeared in all five answers. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caraway was listed before Tefal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GreenPan1st
  2. Caraway2nd
  3. OXO3rd
  4. Tefal4th
  5. Tramontina–
  6. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GreenPan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caraway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ceramic cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Caraway or Tefal more popular in search?

This chart shows how often people search Google for Caraway and Tefal by name. Each line represents a brand's share of searches for all six ceramic cookware brands we track, month by month, from English-language searches worldwide.

Caraway and Tefal among ceramic cookware brands worldwide, by month

Share of searches by month for Tefal, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalTramontinaCuisinartOXOGreenPanCaraway
Oct 202539.3%23.2%15.5%10.4%7%4.7%
Nov 202540.8%19.2%15.7%8.6%7%8.6%
Dec 202538.1%18.4%18.4%8.3%6.7%10.1%
Jan 202641.4%20%16.3%9%7.3%6%
Feb 202643.8%21.1%14.2%9.4%6.3%5.2%
Mar 202640.6%23.9%16%8.8%5.9%4.8%
Apr 202637.8%27.3%15%10%5.5%4.5%
May 202640.1%24.2%16.1%8.8%5.9%4.9%
Jun 202637.3%27.5%15.1%10.1%5.5%4.5%
Jul 202632.1%28.3%18.9%10.3%5.7%4.7%
Aug 202635.9%25.9%17.3%9.5%6.4%5.2%
Sep 202641.3%24.9%13.6%9.1%6.1%5%

How has the Caraway and Tefal comparison changed over the last 12 months?

3 findings
  • Tefal was ahead of Caraway in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Caraway’s share of searches among ceramic cookware brands worldwide moved from 4.7% to 5%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among ceramic cookware brands worldwide moved from 39.3% to 41.3%, and its estimated monthly branded searches moved from 511K to 500K.

How did search popularity change for ceramic cookware brands worldwide in September 2026?

1 change
  1. In September 2026, Tefal gained share of searches among ceramic cookware brands worldwide, from 35.9% to 41.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Caraway’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caraway

1 branded search term

  • caraway cookware

Tefal

2 branded search terms

  • tefal
  • tefal ingenio

How the Brand Demand Index is measured

Other head-to-heads among ceramic cookware brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.