OXO vs Tramontina:Which is searched more?
In September 2026, Tramontina had more branded searches than OXO among ceramic cookware brands worldwide. Tramontina had about 301,000 branded searches, while OXO had 110,000. Tramontina made up 24.9% of all ceramic cookware brand searches we track, and OXO accounted for 9.1%. These are worldwide searches for English-language branded terms.
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Is OXO or Tramontina more popular in search?
Compare the ceramic cookware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tramontina, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Tramontina | Cuisinart | OXO | GreenPan | Caraway |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 23.2% | 15.5% | 10.4% | 7% | 4.7% |
| Nov 2025 | 40.8% | 19.2% | 15.7% | 8.6% | 7% | 8.6% |
| Dec 2025 | 38.1% | 18.4% | 18.4% | 8.3% | 6.7% | 10.1% |
| Jan 2026 | 41.4% | 20% | 16.3% | 9% | 7.3% | 6% |
| Feb 2026 | 43.8% | 21.1% | 14.2% | 9.4% | 6.3% | 5.2% |
| Mar 2026 | 40.6% | 23.9% | 16% | 8.8% | 5.9% | 4.8% |
| Apr 2026 | 37.8% | 27.3% | 15% | 10% | 5.5% | 4.5% |
| May 2026 | 40.1% | 24.2% | 16.1% | 8.8% | 5.9% | 4.9% |
| Jun 2026 | 37.3% | 27.5% | 15.1% | 10.1% | 5.5% | 4.5% |
| Jul 2026 | 32.1% | 28.3% | 18.9% | 10.3% | 5.7% | 4.7% |
| Aug 2026 | 35.9% | 25.9% | 17.3% | 9.5% | 6.4% | 5.2% |
| Sep 2026 | 41.3% | 24.9% | 13.6% | 9.1% | 6.1% | 5% |
How has the OXO and Tramontina comparison changed over the last 12 months?
3 findings
- Tramontina was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among ceramic cookware brands worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Tramontina’s share of searches among ceramic cookware brands worldwide moved from 23.2% to 24.9%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for ceramic cookware brands worldwide in September 2026?
2 changes
In September 2026, Tramontina lost share of searches among ceramic cookware brands worldwide, from 25.9% to 24.9%.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OXO’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OXO
1 branded search term
- oxo
Tramontina
1 branded search term
- tramontina
Other head-to-heads among ceramic cookware brands
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