OXO vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than OXO among ceramic cookware brands worldwide. Tefal had about 500,000 branded searches, while OXO had 110,000. Tefal made up 41.3% of all ceramic cookware brand searches we track, and OXO accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about ceramic cookware brands, OXO appeared in three of the five answers and Tefal in two. OXO was mentioned before Tefal in three out of four answers that named either.
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Top ceramic cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Tefal in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GreenPan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caraway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ceramic cookware brands
5 answers
Asked ChatGPT
“Which ceramic cookware brand should I buy?”
Asked ChatGPT
“What are the best ceramic cookware brands?”
Asked ChatGPT
“What's the best ceramic cookware brand for everyday cooking?”
Searched Google, AI Overview
“best ceramic cookware”
Searched Google, AI Overview
“non toxic cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is OXO or Tefal more popular in search?
This chart shows how often people search Google for OXO and Tefal by name. Each line represents a brand's share of searches for all six ceramic cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Tramontina | Cuisinart | OXO | GreenPan | Caraway |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 23.2% | 15.5% | 10.4% | 7% | 4.7% |
| Nov 2025 | 40.8% | 19.2% | 15.7% | 8.6% | 7% | 8.6% |
| Dec 2025 | 38.1% | 18.4% | 18.4% | 8.3% | 6.7% | 10.1% |
| Jan 2026 | 41.4% | 20% | 16.3% | 9% | 7.3% | 6% |
| Feb 2026 | 43.8% | 21.1% | 14.2% | 9.4% | 6.3% | 5.2% |
| Mar 2026 | 40.6% | 23.9% | 16% | 8.8% | 5.9% | 4.8% |
| Apr 2026 | 37.8% | 27.3% | 15% | 10% | 5.5% | 4.5% |
| May 2026 | 40.1% | 24.2% | 16.1% | 8.8% | 5.9% | 4.9% |
| Jun 2026 | 37.3% | 27.5% | 15.1% | 10.1% | 5.5% | 4.5% |
| Jul 2026 | 32.1% | 28.3% | 18.9% | 10.3% | 5.7% | 4.7% |
| Aug 2026 | 35.9% | 25.9% | 17.3% | 9.5% | 6.4% | 5.2% |
| Sep 2026 | 41.3% | 24.9% | 13.6% | 9.1% | 6.1% | 5% |
How has the OXO and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among ceramic cookware brands worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Tefal’s share of searches among ceramic cookware brands worldwide moved from 39.3% to 41.3%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for ceramic cookware brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained share of searches among ceramic cookware brands worldwide, from 35.9% to 41.3%.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OXO’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ceramic cookware brands
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