How popular isGreenPan?
In September 2026, people searched for GreenPan by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 6.1% of all global ceramic cookware brand searches, placing GreenPan fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about ceramic cookware brands, GreenPan appeared in all answers and was the most recommended of the six.
GreenPan is the fifth most searched of 6 competitors and the most recommended in AI answers.
TefalShare of searches 41.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
TramontinaShare of searches 24.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CuisinartShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OXOShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
GreenPanShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top ceramic cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GreenPan appeared in all five answers. GreenPan is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GreenPan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caraway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ceramic cookware brands
5 answers
Asked ChatGPT
“Which ceramic cookware brand should I buy?”
Asked ChatGPT
“What are the best ceramic cookware brands?”
Asked ChatGPT
“What's the best ceramic cookware brand for everyday cooking?”
Searched Google, AI Overview
“best ceramic cookware”
Searched Google, AI Overview
“non toxic cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ceramic cookware brands compete with GreenPan?
Share of searches by month for Tefal, Tramontina, Cuisinart, OXO, GreenPan, Caraway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Tramontina | Cuisinart | OXO | GreenPan | Caraway |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 23.2% | 15.5% | 10.4% | 7% | 4.7% |
| Nov 2025 | 40.8% | 19.2% | 15.7% | 8.6% | 7% | 8.6% |
| Dec 2025 | 38.1% | 18.4% | 18.4% | 8.3% | 6.7% | 10.1% |
| Jan 2026 | 41.4% | 20% | 16.3% | 9% | 7.3% | 6% |
| Feb 2026 | 43.8% | 21.1% | 14.2% | 9.4% | 6.3% | 5.2% |
| Mar 2026 | 40.6% | 23.9% | 16% | 8.8% | 5.9% | 4.8% |
| Apr 2026 | 37.8% | 27.3% | 15% | 10% | 5.5% | 4.5% |
| May 2026 | 40.1% | 24.2% | 16.1% | 8.8% | 5.9% | 4.9% |
| Jun 2026 | 37.3% | 27.5% | 15.1% | 10.1% | 5.5% | 4.5% |
| Jul 2026 | 32.1% | 28.3% | 18.9% | 10.3% | 5.7% | 4.7% |
| Aug 2026 | 35.9% | 25.9% | 17.3% | 9.5% | 6.4% | 5.2% |
| Sep 2026 | 41.3% | 24.9% | 13.6% | 9.1% | 6.1% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 500K | +19.6% | +5.4 points | |
| 2, held 2nd | 24.9% | 301K | 0% | -1 points | |
| 3, held 3rd | 13.6% | 165K | -17.9% | -3.6 points | |
| 4, held 4th | 9.1% | 110K | 0% | -0.4 points | |
| 5, held 5th | 6.1% | 74K | 0% | -0.2 points | |
| 6, held 6th | 5% | 60.5K | 0% | -0.2 points |
1.
Tefal41.3%
Held 1st. 500K estimated branded searches, +19.6% vs prior month. Share +5.4 points.
24.9%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -1 points.
13.6%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3.6 points.
4.
OXO9.1%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
GreenPan6.1%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Caraway5%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between GreenPan and its closest rivals
Every comparison with GreenPan
13 comparisons
How has branded search demand for GreenPan changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GreenPan worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, GreenPan’s share of searches among ceramic cookware brands worldwide decreased from 7% to 6.1%.
- Across the 12 months ending September 2026, GreenPan’s share of searches among ceramic cookware brands worldwide peaked at 7.3% in January 2026 and was lowest at 5.5% in April 2026.
How did search popularity change for ceramic cookware brands worldwide in September 2026?
5 changes
In September 2026, Tefal gained share of searches among ceramic cookware brands worldwide, from 35.9% to 41.3%.
In September 2026, Cuisinart lost share of searches among ceramic cookware brands worldwide, from 17.3% to 13.6%.
In September 2026, Tramontina lost share of searches among ceramic cookware brands worldwide, from 25.9% to 24.9%.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for GreenPan worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are GreenPan’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using GreenPan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- greenpan
Who owns GreenPan?
GreenPan is owned by The Cookware Company. Brandwave does not track any other brands owned by The Cookware Company.
Do you work for GreenPan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GreenPan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Griddle pan brands | 6th of 9 | 2.9% | Show ranking |
| Pots and pans brands | 6th of 9 | 3.1% | Show ranking |
| Saute pan brands | 5th of 6 | 3.4% | Show ranking |
| Ceramic cookware brands | 5th of 6 | 6.1% | Shown above |
Is GreenPan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.