Caraway vs OXO:Which is more popular?
In September 2026, OXO had more branded searches than Caraway among ceramic cookware brands worldwide. OXO had about 110,000 branded searches, while Caraway had 60,500. OXO made up 9.1% of all ceramic cookware brand searches we track, and Caraway accounted for 5%. When we asked ChatGPT and Google AI Overviews about ceramic cookware brands, Caraway appeared in all five answers and OXO in three. Caraway was mentioned before OXO in every answer.
Who do people search for more?
OXO, about 82% more searches than Caraway
Who does AI mention more?
Caraway, mentioned in every answer we collected
Who does AI recommend more?
Caraway, named ahead of OXO in every answer
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Top ceramic cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Caraway appeared in all five answers. OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Caraway was listed before OXO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GreenPan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Caraway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ceramic cookware brands
5 answers
Asked ChatGPT
“Which ceramic cookware brand should I buy?”
Asked ChatGPT
“What are the best ceramic cookware brands?”
Asked ChatGPT
“What's the best ceramic cookware brand for everyday cooking?”
Searched Google, AI Overview
“best ceramic cookware”
Searched Google, AI Overview
“non toxic cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Caraway or OXO more popular in search?
This chart shows how often people search Google for Caraway and OXO by name. Each line represents a brand's share of searches for all six ceramic cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO, Caraway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Tramontina | Cuisinart | OXO | GreenPan | Caraway |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 23.2% | 15.5% | 10.4% | 7% | 4.7% |
| Nov 2025 | 40.8% | 19.2% | 15.7% | 8.6% | 7% | 8.6% |
| Dec 2025 | 38.1% | 18.4% | 18.4% | 8.3% | 6.7% | 10.1% |
| Jan 2026 | 41.4% | 20% | 16.3% | 9% | 7.3% | 6% |
| Feb 2026 | 43.8% | 21.1% | 14.2% | 9.4% | 6.3% | 5.2% |
| Mar 2026 | 40.6% | 23.9% | 16% | 8.8% | 5.9% | 4.8% |
| Apr 2026 | 37.8% | 27.3% | 15% | 10% | 5.5% | 4.5% |
| May 2026 | 40.1% | 24.2% | 16.1% | 8.8% | 5.9% | 4.9% |
| Jun 2026 | 37.3% | 27.5% | 15.1% | 10.1% | 5.5% | 4.5% |
| Jul 2026 | 32.1% | 28.3% | 18.9% | 10.3% | 5.7% | 4.7% |
| Aug 2026 | 35.9% | 25.9% | 17.3% | 9.5% | 6.4% | 5.2% |
| Sep 2026 | 41.3% | 24.9% | 13.6% | 9.1% | 6.1% | 5% |
How has the Caraway and OXO comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Caraway took it in December 2025, OXO took it in January 2026.
- Across the 12 months ending September 2026, Caraway’s share of searches among ceramic cookware brands worldwide moved from 4.7% to 5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, OXO’s share of searches among ceramic cookware brands worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for ceramic cookware brands worldwide in September 2026?
1 change
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Caraway’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ceramic cookware brands
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