Brandwave

Nest New York vs Yankee Candle:Which is more popular?

In September 2026, Yankee Candle had more branded searches than Nest New York among candle brands worldwide. Yankee Candle had about 550,000 branded searches, while Nest New York had 12,100. Yankee Candle made up 6.5% of all candle brand searches we track, and Nest New York accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about candle brands, Nest New York and Yankee Candle each appeared in three of the five answers. Nest New York was mentioned before Yankee Candle in three out of five answers.

Among candle brands worldwide in September 2026

Who do people search for more?

Yankee Candle, about 45 searches for every 1 for Nest New York

Yankee Candle 550K searchesNest New York 12.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Nest New York in 3 of 5Yankee Candle in 3 of 5

Who does AI recommend more?

Nest New York, named ahead of Yankee Candle in 3 of 5 answers

Nest New York first in 3Yankee Candle first in 2

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nest New York and Yankee Candle were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nest New York was listed before Yankee Candle in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Jo Malone3rd
  4. Yankee Candle4th
  5. Bath & Body Works5th
  6. Nest New York6th
  7. Neom7th
  8. WoodWick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Nest New York or Yankee Candle more popular in search?

This chart shows how often people search Google for Nest New York and Yankee Candle by name. Each line represents a brand's share of searches for all eight candle brands we track, month by month, from English-language searches worldwide.

Nest New York and Yankee Candle among candle brands worldwide, by month

Share of searches by month for Yankee Candle, Nest New York. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleWoodWickVoluspaNeomNest New York
Oct 202571.9%9.5%7.7%9.5%0.7%0.47%0.21%0.11%
Nov 202575.6%8.1%6.7%8.1%0.73%0.33%0.27%0.1%
Dec 202576.8%6.7%6.7%8.3%0.75%0.27%0.33%0.08%
Jan 202670.2%11.3%9.2%7.6%0.83%0.45%0.25%0.14%
Feb 202675.2%9.9%8.1%5.4%0.6%0.4%0.22%0.15%
Mar 202672.3%11.6%9.5%5.2%0.57%0.38%0.21%0.14%
Apr 202674.7%9.8%9.8%4.4%0.48%0.4%0.14%0.14%
May 202673.2%11.7%9.6%4.3%0.47%0.39%0.14%0.14%
Jun 202678.2%10.3%6.9%3.8%0.34%0.28%0.1%0.1%
Jul 202674.6%12%8%4.4%0.39%0.39%0.12%0.12%
Aug 202675.5%9.9%8.1%5.4%0.4%0.33%0.12%0.15%
Sep 202674.5%9.8%8%6.5%0.48%0.39%0.18%0.14%

How has the Nest New York and Yankee Candle comparison changed over the last 12 months?

3 findings
  • Yankee Candle was ahead of Nest New York in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nest New York’s share of searches among candle brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands worldwide moved from 9.5% to 6.5%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for candle brands worldwide in September 2026?

2 changes

  1. In September 2026, Yankee Candle gained share of searches among candle brands worldwide, from 5.4% to 6.5%.

  2. In September 2026, Nest New York fell from 7th to 8th among candle brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nest New York’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nest New York

1 branded search term

  • nestnewyork

Yankee Candle

1 branded search term

  • yankee candle

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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