Brandwave

Jo Malone vs Nest New York:Which is more popular?

In September 2026, Jo Malone had more branded searches than Nest New York among candle brands worldwide. Jo Malone had about 673,000 branded searches, while Nest New York had 12,100. Jo Malone made up 8% of all candle brand searches we track, and Nest New York accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about candle brands, Jo Malone appeared in four of the five answers and Nest New York in three. Jo Malone was mentioned before Nest New York in three out of four answers that named either.

Among candle brands worldwide in September 2026

Who do people search for more?

Jo Malone, about 56 searches for every 1 for Nest New York

Jo Malone 673K searchesNest New York 12.1K searches

Who does AI mention more?

Jo Malone, mentioned in 4 of 5 answers, Nest New York in 3

Jo Malone in 4 of 5Nest New York in 3 of 5

Who does AI recommend more?

Jo Malone, named ahead of Nest New York in 3 of 4 answers

Jo Malone first in 3Nest New York first in 1

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nest New York was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone was listed before Nest New York in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Jo Malone3rd
  4. Yankee Candle4th
  5. Bath & Body Works5th
  6. Nest New York6th
  7. Neom7th
  8. WoodWick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Jo Malone or Nest New York more popular in search?

This chart shows how often people search Google for Jo Malone and Nest New York by name. Each line represents a brand's share of searches for all eight candle brands we track, month by month, from English-language searches worldwide.

Jo Malone and Nest New York among candle brands worldwide, by month

Share of searches by month for Jo Malone, Nest New York. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleWoodWickVoluspaNeomNest New York
Oct 202571.9%9.5%7.7%9.5%0.7%0.47%0.21%0.11%
Nov 202575.6%8.1%6.7%8.1%0.73%0.33%0.27%0.1%
Dec 202576.8%6.7%6.7%8.3%0.75%0.27%0.33%0.08%
Jan 202670.2%11.3%9.2%7.6%0.83%0.45%0.25%0.14%
Feb 202675.2%9.9%8.1%5.4%0.6%0.4%0.22%0.15%
Mar 202672.3%11.6%9.5%5.2%0.57%0.38%0.21%0.14%
Apr 202674.7%9.8%9.8%4.4%0.48%0.4%0.14%0.14%
May 202673.2%11.7%9.6%4.3%0.47%0.39%0.14%0.14%
Jun 202678.2%10.3%6.9%3.8%0.34%0.28%0.1%0.1%
Jul 202674.6%12%8%4.4%0.39%0.39%0.12%0.12%
Aug 202675.5%9.9%8.1%5.4%0.4%0.33%0.12%0.15%
Sep 202674.5%9.8%8%6.5%0.48%0.39%0.18%0.14%

How has the Jo Malone and Nest New York comparison changed over the last 12 months?

3 findings
  • Jo Malone was ahead of Nest New York in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Nest New York’s share of searches among candle brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for candle brands worldwide in September 2026?

1 change

  1. In September 2026, Nest New York fell from 7th to 8th among candle brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jo Malone’s and Nest New York’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jo Malone

1 branded search term

  • jomalone

Nest New York

1 branded search term

  • nestnewyork

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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