Brandwave

Infant Optics vs Owlet:Which is more popular?

In September 2026, Owlet had more branded searches than Infant Optics among camera monitor brands worldwide. Owlet had about 18,100 branded searches, while Infant Optics had 4,400. Owlet made up 5.4% of all camera monitor brand searches we track, and Infant Optics accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about camera monitor brands, Infant Optics appeared in four of the five answers and Owlet in three. Infant Optics was mentioned before Owlet in three out of five answers.

Among camera monitor brands worldwide in September 2026

Who do people search for more?

Owlet, about 4 searches for every 1 for Infant Optics

Owlet 18.1K searchesInfant Optics 4.4K searches

Who does AI mention more?

Infant Optics, mentioned in 4 of 5 answers, Owlet in 3

Infant Optics in 4 of 5Owlet in 3 of 5

Who does AI recommend more?

Infant Optics, named ahead of Owlet in 3 of 5 answers

Infant Optics first in 3Owlet first in 2

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Top camera monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Infant Optics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Owlet was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Infant Optics was listed before Owlet in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nanit1st
  2. Infant Optics2nd
  3. VTech3rd
  4. Eufy4th
  5. Owlet5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nanit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infant Optics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VTech3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owlet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera monitor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Infant Optics or Owlet more popular in search?

This chart shows how often people search Google for Infant Optics and Owlet by name. Each line represents a brand's share of searches for all five camera monitor brands we track, month by month, from English-language searches worldwide.

Infant Optics and Owlet among camera monitor brands worldwide, by month

Share of searches by month for Owlet, Infant Optics. The figures are in the table below the chart.

View monthly share of searches table
MonthVTechNanitOwletEufyInfant Optics
Oct 202579.6%13.9%4.2%1%1.2%
Nov 202579.4%14.5%3.5%1.3%1.3%
Dec 202582.1%12.1%3.6%1.1%1.1%
Jan 202675.4%15.9%5.8%1.4%1.4%
Feb 202673.6%19%4.6%1.4%1.4%
Mar 202673.4%17.9%5.4%1.3%2%
Apr 202673.6%18.8%4.6%1.4%1.7%
May 202674.5%17.9%4.4%1.6%1.6%
Jun 202672.4%19.4%4.7%1.7%1.7%
Jul 202675.2%17.4%4.3%1.6%1.6%
Aug 202673.9%17.6%5.3%1.6%1.6%
Sep 202673.7%18%5.4%1.6%1.3%

How has the Infant Optics and Owlet comparison changed over the last 12 months?

3 findings
  • Owlet was ahead of Infant Optics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Infant Optics’ share of searches among camera monitor brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Owlet’s share of searches among camera monitor brands worldwide moved from 4.2% to 5.4%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for camera monitor brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Infant Optics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Infant Optics’ and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Infant Optics

1 branded search term

  • infant optics

Owlet

1 branded search term

  • owlet baby monitor

How the Brand Demand Index is measured

Other head-to-heads among camera monitor brands

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