Mahr vs Mitutoyo:Which is more popular?
In September 2026, Mitutoyo had more branded searches than Mahr among caliper brands worldwide. Mitutoyo had about 74,000 branded searches, while Mahr had 33,400. Mitutoyo made up 25.5% of all caliper brand searches we track, and Mahr accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about caliper brands, Mahr and Mitutoyo each appeared in three of the five answers. Mitutoyo was mentioned before Mahr in every answer.
Who do people search for more?
Mitutoyo, about 2 searches for every 1 for Mahr
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Mitutoyo, named ahead of Mahr in every answer
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Top caliper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mahr and Mitutoyo were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitutoyo was listed before Mahr in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mitutoyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mahr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Starrett3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fowler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Neiko1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kinex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moore & Wright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caliper brands
5 answers
Asked ChatGPT
“Which caliper brand should I buy?”
Asked ChatGPT
“What are the best caliper brands?”
Asked ChatGPT
“What's the best caliper brand for precision measurements?”
Searched Google, AI Overview
“caliper brands”
Searched Google, AI Overview
“caliper for woodworking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mahr or Mitutoyo more popular in search?
This chart shows how often people search Google for Mahr and Mitutoyo by name. Each line represents a brand's share of searches for all seven caliper brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mitutoyo, Mahr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fowler | Mitutoyo | Kinex | Mahr | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27% | 22% | 8.2% | 8.1% | 1.6% | 0.39% |
| Nov 2025 | 29.1% | 29.1% | 23.8% | 8.8% | 7.1% | 1.7% | 0.42% |
| Dec 2025 | 39.8% | 21.8% | 21.8% | 8.1% | 6.6% | 1.6% | 0.3% |
| Jan 2026 | 33.3% | 27.4% | 22.4% | 8.3% | 6.7% | 1.6% | 0.39% |
| Feb 2026 | 30.8% | 25.2% | 20.6% | 13.9% | 7.6% | 1.5% | 0.44% |
| Mar 2026 | 32.8% | 27% | 22% | 9.9% | 6.6% | 1.3% | 0.39% |
| Apr 2026 | 36.1% | 24.3% | 19.8% | 9% | 7.3% | 3.2% | 0.33% |
| May 2026 | 36.3% | 24.4% | 20% | 9% | 7.3% | 2.7% | 0.33% |
| Jun 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Jul 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Aug 2026 | 28.9% | 23.7% | 23.7% | 13.1% | 7.1% | 3.2% | 0.42% |
| Sep 2026 | 31.2% | 25.5% | 20.9% | 11.5% | 7.7% | 2.8% | 0.45% |
How has the Mahr and Mitutoyo comparison changed over the last 12 months?
3 findings
- Mitutoyo was ahead of Mahr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide moved from 8.2% to 11.5%, and its estimated monthly branded searches moved from 27.4K to 33.4K.
- Across the 12 months ending September 2026, Mitutoyo’s share of searches among caliper brands worldwide moved from 27% to 25.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for caliper brands worldwide in September 2026?
2 changes
In September 2026, Mitutoyo overtook Kinex to rank 2nd among caliper brands worldwide, with 25.5% of the searches.
In September 2026, Mahr lost share of searches among caliper brands worldwide, from 13.1% to 11.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mahr’s and Mitutoyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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