Fowler vs Kinex:Which is more popular?
In September 2026, Fowler had more branded searches than Kinex among caliper brands worldwide. Fowler had about 90,500 branded searches, while Kinex had 60,500. Fowler made up 31.2% of all caliper brand searches we track, and Kinex accounted for 20.9%. When we asked ChatGPT and Google AI Overviews about caliper brands, Fowler appeared in two of the five answers and Kinex in none.
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Top caliper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fowler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kinex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mitutoyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mahr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Starrett3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fowler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Neiko1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kinex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moore & Wright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caliper brands
5 answers
Asked ChatGPT
“Which caliper brand should I buy?”
Asked ChatGPT
“What are the best caliper brands?”
Asked ChatGPT
“What's the best caliper brand for precision measurements?”
Searched Google, AI Overview
“caliper brands”
Searched Google, AI Overview
“caliper for woodworking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fowler or Kinex more popular in search?
This chart shows how often people search Google for Fowler and Kinex by name. Each line represents a brand's share of searches for all seven caliper brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fowler, Kinex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fowler | Mitutoyo | Kinex | Mahr | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27% | 22% | 8.2% | 8.1% | 1.6% | 0.39% |
| Nov 2025 | 29.1% | 29.1% | 23.8% | 8.8% | 7.1% | 1.7% | 0.42% |
| Dec 2025 | 39.8% | 21.8% | 21.8% | 8.1% | 6.6% | 1.6% | 0.3% |
| Jan 2026 | 33.3% | 27.4% | 22.4% | 8.3% | 6.7% | 1.6% | 0.39% |
| Feb 2026 | 30.8% | 25.2% | 20.6% | 13.9% | 7.6% | 1.5% | 0.44% |
| Mar 2026 | 32.8% | 27% | 22% | 9.9% | 6.6% | 1.3% | 0.39% |
| Apr 2026 | 36.1% | 24.3% | 19.8% | 9% | 7.3% | 3.2% | 0.33% |
| May 2026 | 36.3% | 24.4% | 20% | 9% | 7.3% | 2.7% | 0.33% |
| Jun 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Jul 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Aug 2026 | 28.9% | 23.7% | 23.7% | 13.1% | 7.1% | 3.2% | 0.42% |
| Sep 2026 | 31.2% | 25.5% | 20.9% | 11.5% | 7.7% | 2.8% | 0.45% |
How has the Fowler and Kinex comparison changed over the last 12 months?
3 findings
- Fowler was ahead of Kinex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fowler’s share of searches among caliper brands worldwide moved from 32.8% to 31.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Kinex’s share of searches among caliper brands worldwide moved from 22% to 20.9%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for caliper brands worldwide in September 2026?
3 changes
In September 2026, Mitutoyo overtook Kinex to rank 2nd among caliper brands worldwide, with 25.5% of the searches.
In September 2026, Fowler gained share of searches among caliper brands worldwide, from 28.9% to 31.2%.
In September 2026, Kinex lost share of searches among caliper brands worldwide, from 23.7% to 20.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fowler’s and Kinex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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