Philips Sonicare vs Quip:Which is more popular?
In September 2026, Philips Sonicare had more branded searches than Quip among brush heads brands worldwide. Philips Sonicare had about 301,000 branded searches, while Quip had 22,200. Philips Sonicare made up 22% of all brush heads brand searches we track, and Quip accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about brush heads brands, Philips Sonicare appeared in all five answers and Quip in two. Philips Sonicare was mentioned before Quip in every answer.
Who do people search for more?
Philips Sonicare, about 14 searches for every 1 for Quip
Who does AI mention more?
Philips Sonicare, mentioned in every answer we collected
Who does AI recommend more?
Philips Sonicare, named ahead of Quip in every answer
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Top brush heads brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Sonicare appeared in all five answers. Quip was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Philips Sonicare was listed before Quip in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Sonicare1st
Oral-B2nd
Quip3rd
Waterpik4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quip2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterpik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about brush heads brands
5 answers
Asked ChatGPT
“Which brush heads brand should I buy?”
Asked ChatGPT
“What are the best brush heads brands?”
Asked ChatGPT
“What's the best brush heads brand for replacement toothbrush heads?”
Searched Google, AI Overview
“electric toothbrush heads”
Searched Google, AI Overview
“replacement brush heads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Philips Sonicare or Quip more popular in search?
This chart shows how often people search Google for Philips Sonicare and Quip by name. Each line represents a brand's share of searches for all four brush heads brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Philips Sonicare, Quip. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oral-B | Waterpik | Philips Sonicare | Quip |
|---|---|---|---|---|
| Oct 2025 | 51.4% | 30.2% | 16.8% | 1.5% |
| Nov 2025 | 54.9% | 24.2% | 19.4% | 1.4% |
| Dec 2025 | 50.5% | 27.7% | 20.3% | 1.5% |
| Jan 2026 | 53.1% | 27.7% | 17.4% | 1.9% |
| Feb 2026 | 50% | 31.9% | 16.4% | 1.8% |
| Mar 2026 | 48.2% | 30.7% | 19.3% | 1.7% |
| Apr 2026 | 50% | 31.9% | 16.4% | 1.8% |
| May 2026 | 50.7% | 30.9% | 16.6% | 1.8% |
| Jun 2026 | 50% | 31.9% | 16.4% | 1.8% |
| Jul 2026 | 50% | 31.9% | 16.4% | 1.8% |
| Aug 2026 | 50.3% | 29.5% | 18.5% | 1.7% |
| Sep 2026 | 48.9% | 27.4% | 22% | 1.6% |
How has the Philips Sonicare and Quip comparison changed over the last 12 months?
3 findings
- Philips Sonicare was ahead of Quip in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Sonicare’s share of searches among brush heads brands worldwide moved from 16.8% to 22%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Quip’s share of searches among brush heads brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for brush heads brands worldwide in September 2026?
1 change
In September 2026, Philips Sonicare gained share of searches among brush heads brands worldwide, from 18.5% to 22%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Philips Sonicare’s and Quip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Sonicare
1 branded search term
- philips sonicare
Quip
1 branded search term
- quip toothbrush
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