Brandwave

Lansinoh vs Medela:Which is searched more?

In September 2026, Lansinoh had more branded searches than Medela among breast pads brands worldwide. Lansinoh was estimated to have 14.8K branded searches compared to Medela’s 3.6K, and held a 2.5% Share of Search versus Medela’s 0.62%. These are worldwide searches for English-language branded terms.

Share of Search among breast pads brands worldwide in September 2026Which is more popular in search, Lansinoh or Medela?
Lansinoh2.5%14.8K searches
vs
Medela0.62%3.6K searches

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Which is more popular in search, Lansinoh or Medela?

Compare the breast pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lansinoh and Medela among breast pads brands worldwide, by month

Share of Search by month for Lansinoh, Medela. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePhilips AventNUKLansinohPigeonMedela
Oct 202546.7%35.1%13.1%3.2%1.1%0.78%
Nov 202546.7%35.1%13.1%3.2%1.1%0.78%
Dec 202546.7%33.7%14.8%3%1.1%0.72%
Jan 202646.5%33.5%14.7%3.6%0.98%0.72%
Feb 202646.2%34%15%3%1.2%0.73%
Mar 202645.3%34.1%15.6%3.1%1.1%0.76%
Apr 202644%37.4%14%2.8%1.2%0.68%
May 202644.1%37.4%14%2.8%1.1%0.68%
Jun 202647%35.4%13.2%2.6%1.2%0.64%
Jul 202648.5%34.3%12.8%2.6%1.1%0.62%
Aug 202649.3%33.5%12.5%3.1%1.1%0.61%
Sep 202649%34%12.7%2.5%1.1%0.62%

How has the Lansinoh and Medela comparison changed over the last 12 months?

  • Lansinoh was ahead of Medela in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among breast pads brands worldwide moved from 3.2% to 2.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Medela’s estimated Share of Search among breast pads brands worldwide moved from 0.78% to 0.62%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for breast pads brands worldwide in September 2026?

  1. In September 2026, Lansinoh lost estimated Share of Search among breast pads brands worldwide, from 3.1% to 2.5%.

  2. Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Other head-to-heads among breast pads brands

How each brand is measured

Brandwave collects information about searches that people make online using Lansinoh’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lansinoh

1 branded search term

  • breast pump lansinoh

Medela

1 branded search term

  • breast pump medela

How the Brand Demand Index is measured

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