Brand24 vs Google Alerts:Which is more popular?
In September 2026, Google Alerts had more branded searches than Brand24 among brand monitoring tools worldwide. Google Alerts had about 246,000 branded searches, while Brand24 had 27,200. Google Alerts made up 55.2% of all brand monitoring tool searches we track, and Brand24 accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about brand monitoring tools, Brand24 appeared in all five answers and Google Alerts in three. Brand24 was mentioned before Google Alerts in every answer.
Who do people search for more?
Google Alerts, about 9 searches for every 1 for Brand24
Who does AI mention more?
Brand24, mentioned in every answer we collected
Who does AI recommend more?
Brand24, named ahead of Google Alerts in every answer
Follow Brand24 vs Google Alerts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top brand monitoring tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brand24 appeared in all five answers. Google Alerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brand24 was listed before Google Alerts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Brand241st
Brandwatch2nd
Sprout Social3rd
Meltwater4th
Awario5th
Talkwalker6th
Mention6th- Google Alerts8th
YouScan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand monitoring tools
5 answers
Asked ChatGPT
“Which brand monitoring tool should I use?”
Asked ChatGPT
“What are the best brand monitoring tools?”
Asked ChatGPT
“What's the best brand monitoring tool for brand mentions?”
Searched Google, AI Overview
“social listening tools”
Searched Google, AI Overview
“brand monitoring software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brand24 or Google Alerts more popular in search?
This chart shows how often people search Google for Brand24 and Google Alerts by name. Each line represents a brand's share of searches for all nine brand monitoring tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Alerts, Brand24. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Alerts | Sprout Social | Brandwatch | Brand24 | Talkwalker | YouScan | Awario | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23% | 10.2% | 6.9% | 6.9% | 1.1% | 0.75% | 0.14% | 0.07% |
| Nov 2025 | 49.1% | 22.1% | 12.1% | 8.1% | 6.6% | 1.1% | 0.73% | 0.14% | 0.08% |
| Dec 2025 | 53.9% | 20% | 10.8% | 7.3% | 5.9% | 1.2% | 0.65% | 0.13% | 0.07% |
| Jan 2026 | 55.7% | 20.5% | 9.2% | 6.1% | 6.1% | 1.2% | 0.83% | 0.16% | 0.09% |
| Feb 2026 | 53.4% | 19.9% | 10.8% | 7.2% | 5.9% | 1.8% | 0.8% | 0.21% | 0.08% |
| Mar 2026 | 53.9% | 19.9% | 10.8% | 7.3% | 5.9% | 1.2% | 0.66% | 0.18% | 0.09% |
| Apr 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.64% | 0.21% | 0.1% |
| May 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.09% |
| Jun 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.07% |
| Jul 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.56% | 0.2% | 0.09% |
| Aug 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.57% | 0.2% | 0.05% |
| Sep 2026 | 55.2% | 20.5% | 11.1% | 6.1% | 5% | 1.2% | 0.67% | 0.16% | 0.06% |
How has the Brand24 and Google Alerts comparison changed over the last 12 months?
3 findings
- Google Alerts was ahead of Brand24 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brand24’s share of searches among brand monitoring tools worldwide moved from 6.9% to 6.1%, and its estimated monthly branded searches moved from 40.6K to 27.2K.
- Across the 12 months ending September 2026, Google Alerts’ share of searches among brand monitoring tools worldwide moved from 50.9% to 55.2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for brand monitoring tools worldwide in September 2026?
2 changes
In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%.
Brand24’s share of searches among brand monitoring tools worldwide has lost ground for 3 months in a row, from 7.3% to 6.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brand24’s and Google Alerts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brand24
2 branded search terms
- brand24
- brand24 social listening
Google Alerts
1 branded search term
- google alerts
Other head-to-heads among brand monitoring tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.