Brandwave

Jockey vs Uniqlo:Which is more popular?

In September 2026, Uniqlo had more branded searches than Jockey among boxer brief brands worldwide. Uniqlo had about 13.6 million branded searches, while Jockey had 246,000. Uniqlo made up 77.5% of all boxer brief brand searches we track, and Jockey accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Uniqlo appeared in two of the five answers and Jockey in none.

Among boxer brief brands worldwide in September 2026

Who do people search for more?

Uniqlo, about 55 searches for every 1 for Jockey

Uniqlo 13.6M searchesJockey 246K searches

Who does AI mention more?

Uniqlo, mentioned in 2 of 5 answers, Jockey in 0

Uniqlo in 2 of 5Jockey in 0 of 5

Who does AI recommend more?

Uniqlo, the only one of the two named

Uniqlo first in 2Jockey never named

Follow Jockey vs Uniqlo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top boxer brief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jockey did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy John1st
  2. Calvin Klein2nd
  3. Pair of Thieves3rd
  4. Smartwool4th
  5. Mack Weldon5th
  6. Hanes6th
  7. Uniqlo7th
  8. Jockey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boxer brief brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Jockey or Uniqlo more popular in search?

This chart shows how often people search Google for Jockey and Uniqlo by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.

Jockey and Uniqlo among boxer brief brands worldwide, by month

Share of searches by month for Uniqlo, Jockey. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinJockeyHanesSmartwoolTommy JohnMack WeldonPair of Thieves
Oct 202580.6%16.3%0.98%0.66%0.66%0.44%0.2%0.16%
Nov 202577.6%19%0.76%0.63%0.94%0.63%0.28%0.15%
Dec 202577%19%0.93%0.77%1.4%0.51%0.28%0.19%
Jan 202680.5%16.3%0.98%0.65%0.98%0.29%0.2%0.13%
Feb 202670.6%26%1%0.7%0.86%0.38%0.21%0.17%
Mar 202671%26.1%1%0.71%0.47%0.32%0.17%0.14%
Apr 202677.7%19.1%1.1%0.77%0.42%0.42%0.19%0.15%
May 202674.3%22.4%1.3%0.74%0.4%0.49%0.18%0.15%
Jun 202673.9%22.3%1.6%0.9%0.49%0.4%0.22%0.18%
Jul 202673.8%22.3%1.6%0.9%0.49%0.49%0.18%0.18%
Aug 202674.9%18.5%1.4%0.74%0.5%3.7%0.18%0.15%
Sep 202677.5%19.1%1.4%0.77%0.52%0.42%0.19%0.13%

How has the Jockey and Uniqlo comparison changed over the last 12 months?

3 findings
  • Uniqlo was ahead of Jockey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jockey’s share of searches among boxer brief brands worldwide moved from 0.98% to 1.4%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among boxer brief brands worldwide moved from 80.6% to 77.5%, and its estimated monthly branded searches moved from 16.6M to 13.6M.

How did search popularity change for boxer brief brands worldwide in September 2026?

2 changes

  1. In September 2026, Uniqlo gained share of searches among boxer brief brands worldwide, from 74.9% to 77.5%.

  2. In September 2026, Jockey rose from 4th to 3rd among boxer brief brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jockey’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jockey

1 branded search term

  • jockey underwear

Uniqlo

1 branded search term

  • uniqlo

How the Brand Demand Index is measured

Other head-to-heads among boxer brief brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free