Hanes vs Uniqlo:Which is more popular?
In September 2026, Uniqlo had more branded searches than Hanes among boxer brief brands worldwide. Uniqlo had about 13.6 million branded searches, while Hanes had 135,000. Uniqlo made up 77.5% of all boxer brief brand searches we track, and Hanes accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Hanes and Uniqlo each appeared in two of the five answers. Hanes was mentioned before Uniqlo in two out of three answers that named either.
Who do people search for more?
Uniqlo, about 101 searches for every 1 for Hanes
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Hanes, named ahead of Uniqlo in 2 of 3 answers
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Top boxer brief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Uniqlo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hanes was listed before Uniqlo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tommy John1st
Calvin Klein2nd
Pair of Thieves3rd
Smartwool4th
Mack Weldon5th- Hanes6th
- Uniqlo7th
Jockey–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boxer brief brands
5 answers
Asked ChatGPT
“Which boxer brief brand should I buy?”
Asked ChatGPT
“What are the best boxer brief brands?”
Asked ChatGPT
“What's the best boxer brief brand for everyday wear?”
Searched Google, AI Overview
“boxer briefs for men”
Searched Google, AI Overview
“best boxer briefs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hanes or Uniqlo more popular in search?
This chart shows how often people search Google for Hanes and Uniqlo by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Uniqlo, Hanes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Calvin Klein | Jockey | Hanes | Smartwool | Tommy John | Mack Weldon | Pair of Thieves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 16.3% | 0.98% | 0.66% | 0.66% | 0.44% | 0.2% | 0.16% |
| Nov 2025 | 77.6% | 19% | 0.76% | 0.63% | 0.94% | 0.63% | 0.28% | 0.15% |
| Dec 2025 | 77% | 19% | 0.93% | 0.77% | 1.4% | 0.51% | 0.28% | 0.19% |
| Jan 2026 | 80.5% | 16.3% | 0.98% | 0.65% | 0.98% | 0.29% | 0.2% | 0.13% |
| Feb 2026 | 70.6% | 26% | 1% | 0.7% | 0.86% | 0.38% | 0.21% | 0.17% |
| Mar 2026 | 71% | 26.1% | 1% | 0.71% | 0.47% | 0.32% | 0.17% | 0.14% |
| Apr 2026 | 77.7% | 19.1% | 1.1% | 0.77% | 0.42% | 0.42% | 0.19% | 0.15% |
| May 2026 | 74.3% | 22.4% | 1.3% | 0.74% | 0.4% | 0.49% | 0.18% | 0.15% |
| Jun 2026 | 73.9% | 22.3% | 1.6% | 0.9% | 0.49% | 0.4% | 0.22% | 0.18% |
| Jul 2026 | 73.8% | 22.3% | 1.6% | 0.9% | 0.49% | 0.49% | 0.18% | 0.18% |
| Aug 2026 | 74.9% | 18.5% | 1.4% | 0.74% | 0.5% | 3.7% | 0.18% | 0.15% |
| Sep 2026 | 77.5% | 19.1% | 1.4% | 0.77% | 0.52% | 0.42% | 0.19% | 0.13% |
How has the Hanes and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Hanes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hanes’ share of searches among boxer brief brands worldwide moved from 0.66% to 0.77%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among boxer brief brands worldwide moved from 80.6% to 77.5%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
In September 2026, Uniqlo gained share of searches among boxer brief brands worldwide, from 74.9% to 77.5%.
In September 2026, Hanes rose from 5th to 4th among boxer brief brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hanes’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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