Brandwave

Hanes vs Tommy John:Which is more popular?

In September 2026, Hanes had more branded searches than Tommy John among boxer brief brands worldwide. Hanes had about 135,000 branded searches, while Tommy John had 74,000. Hanes made up 0.77% of all boxer brief brand searches we track, and Tommy John accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Tommy John appeared in all five answers and Hanes in two. Tommy John was mentioned before Hanes in four out of five answers.

Among boxer brief brands worldwide in September 2026

Who do people search for more?

Hanes, about 82% more searches than Tommy John

Hanes 135K searchesTommy John 74K searches

Who does AI mention more?

Tommy John, mentioned in every answer we collected

Tommy John in 5 of 5Hanes in 2 of 5

Who does AI recommend more?

Tommy John, named ahead of Hanes in 4 of 5 answers

Tommy John first in 4Hanes first in 1

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Top boxer brief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tommy John appeared in all five answers. Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tommy John was listed before Hanes in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy John1st
  2. Calvin Klein2nd
  3. Pair of Thieves3rd
  4. Smartwool4th
  5. Mack Weldon5th
  6. Hanes6th
  7. Uniqlo7th
  8. Jockey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boxer brief brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hanes or Tommy John more popular in search?

This chart shows how often people search Google for Hanes and Tommy John by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.

Hanes and Tommy John among boxer brief brands worldwide, by month

Share of searches by month for Hanes, Tommy John. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinJockeyHanesSmartwoolTommy JohnMack WeldonPair of Thieves
Oct 202580.6%16.3%0.98%0.66%0.66%0.44%0.2%0.16%
Nov 202577.6%19%0.76%0.63%0.94%0.63%0.28%0.15%
Dec 202577%19%0.93%0.77%1.4%0.51%0.28%0.19%
Jan 202680.5%16.3%0.98%0.65%0.98%0.29%0.2%0.13%
Feb 202670.6%26%1%0.7%0.86%0.38%0.21%0.17%
Mar 202671%26.1%1%0.71%0.47%0.32%0.17%0.14%
Apr 202677.7%19.1%1.1%0.77%0.42%0.42%0.19%0.15%
May 202674.3%22.4%1.3%0.74%0.4%0.49%0.18%0.15%
Jun 202673.9%22.3%1.6%0.9%0.49%0.4%0.22%0.18%
Jul 202673.8%22.3%1.6%0.9%0.49%0.49%0.18%0.18%
Aug 202674.9%18.5%1.4%0.74%0.5%3.7%0.18%0.15%
Sep 202677.5%19.1%1.4%0.77%0.52%0.42%0.19%0.13%

How has the Hanes and Tommy John comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Tommy John took it in August 2026, Hanes took it in September 2026.
  • Across the 12 months ending September 2026, Hanes’ share of searches among boxer brief brands worldwide moved from 0.66% to 0.77%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Tommy John’s share of searches among boxer brief brands worldwide moved from 0.44% to 0.42%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for boxer brief brands worldwide in September 2026?

2 changes

  1. In September 2026, Tommy John lost share of searches among boxer brief brands worldwide, from 3.7% to 0.42%.

  2. In September 2026, Hanes rose from 5th to 4th among boxer brief brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hanes’ and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hanes

1 branded search term

  • hanes

Tommy John

1 branded search term

  • tommy john

How the Brand Demand Index is measured

Other head-to-heads among boxer brief brands

Creator with pink hair and a pink jacket

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