Audible vs Storytel:Which is more popular?
In September 2026, Audible had more branded searches than Storytel among book subscription services worldwide. Audible had about 1.8 million branded searches, while Storytel had 301,000. Audible made up 26.1% of all book subscription service searches we track, and Storytel accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about book subscription services, Audible appeared in three of the five answers and Storytel in one. Audible was mentioned before Storytel in three out of four answers that named either.
Who do people search for more?
Audible, about 6 searches for every 1 for Storytel
Who does AI mention more?
Audible, mentioned in 3 of 5 answers, Storytel in 1
Who does AI recommend more?
Audible, named ahead of Storytel in 3 of 4 answers
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Top book subscription services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Audible was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Storytel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Audible was listed before Storytel in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kindle Unlimited1st
Kobo Plus2nd
Everand3rd- Audible4th
Libby5th
Book of the Month6th
Scribd7th
Storytel8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Everand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kindle Unlimited4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kobo Plus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Audible3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scribd2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Book of the Month2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Storytel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about book subscription services
5 answers
Asked ChatGPT
“Which book subscription service should I use?”
Asked ChatGPT
“What are the best book subscription services?”
Asked ChatGPT
“What's the best book subscription service for a good reader app?”
Searched Google, AI Overview
“audiobook subscription service”
Searched Google, AI Overview
“ebook subscription service”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Audible or Storytel more popular in search?
This chart shows how often people search Google for Audible and Storytel by name. Each line represents a brand's share of searches for all eight book subscription services we track, month by month, from English-language searches worldwide.
Share of searches by month for Audible, Storytel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scribd | Audible | Kindle Unlimited | Libby | Storytel | Book of the Month | Kobo Plus | Everand |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 30.4% | 11.2% | 7.5% | 4.1% | 1% | 0.55% | 0.01% |
| Nov 2025 | 41.1% | 33.6% | 12.3% | 6.7% | 4.5% | 1.1% | 0.61% | 0.01% |
| Dec 2025 | 35% | 35% | 15.6% | 7% | 4.7% | 1.7% | 0.77% | 0.01% |
| Jan 2026 | 38.2% | 31.2% | 13.9% | 9.4% | 5.1% | 1.5% | 0.69% | 0.01% |
| Feb 2026 | 43.1% | 28.8% | 12.9% | 8.6% | 4.7% | 1.2% | 0.64% | 0.01% |
| Mar 2026 | 40.5% | 33.1% | 12.2% | 8.1% | 4.4% | 1.1% | 0.6% | 0.01% |
| Apr 2026 | 40.3% | 32.9% | 12.1% | 8.1% | 4.4% | 1.6% | 0.6% | 0.01% |
| May 2026 | 42.8% | 28.6% | 12.9% | 8.6% | 4.7% | 1.7% | 0.77% | 0.01% |
| Jun 2026 | 44.1% | 29.5% | 13.2% | 7.2% | 4% | 1.2% | 0.8% | 0.01% |
| Jul 2026 | 43.6% | 29.1% | 13.1% | 7.2% | 4.8% | 1.2% | 0.96% | 0.01% |
| Aug 2026 | 52.9% | 23.7% | 10.6% | 7.1% | 3.9% | 0.96% | 0.78% | 0.01% |
| Sep 2026 | 47.8% | 26.1% | 11.7% | 7.8% | 4.3% | 1.6% | 0.71% | 0.01% |
How has the Audible and Storytel comparison changed over the last 12 months?
3 findings
- Audible was ahead of Storytel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audible’s share of searches among book subscription services worldwide moved from 30.4% to 26.1%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Storytel’s share of searches among book subscription services worldwide moved from 4.1% to 4.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for book subscription services worldwide in September 2026?
1 change
In September 2026, Audible gained share of searches among book subscription services worldwide, from 23.7% to 26.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Audible’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among book subscription services
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