Audible vs Scribd:Which is more popular?
In September 2026, Scribd had more branded searches than Audible among book subscription services worldwide. Scribd had about 3.4 million branded searches, while Audible had 1.8 million. Scribd made up 47.8% of all book subscription service searches we track, and Audible accounted for 26.1%. When we asked ChatGPT and Google AI Overviews about book subscription services, Audible appeared in three of the five answers and Scribd in two. Audible was mentioned before Scribd in three out of four answers that named either.
Who do people search for more?
Scribd, about 83% more searches than Audible
Who does AI mention more?
Audible, mentioned in 3 of 5 answers, Scribd in 2
Who does AI recommend more?
Audible, named ahead of Scribd in 3 of 4 answers
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Top book subscription services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Audible was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Scribd was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Audible was listed before Scribd in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kindle Unlimited1st
Kobo Plus2nd
Everand3rd- Audible4th
Libby5th
Book of the Month6th- Scribd7th
Storytel8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Everand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kindle Unlimited4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kobo Plus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Audible3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scribd2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Book of the Month2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Storytel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about book subscription services
5 answers
Asked ChatGPT
“Which book subscription service should I use?”
Asked ChatGPT
“What are the best book subscription services?”
Asked ChatGPT
“What's the best book subscription service for a good reader app?”
Searched Google, AI Overview
“audiobook subscription service”
Searched Google, AI Overview
“ebook subscription service”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Audible or Scribd more popular in search?
This chart shows how often people search Google for Audible and Scribd by name. Each line represents a brand's share of searches for all eight book subscription services we track, month by month, from English-language searches worldwide.
Share of searches by month for Scribd, Audible. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scribd | Audible | Kindle Unlimited | Libby | Storytel | Book of the Month | Kobo Plus | Everand |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 30.4% | 11.2% | 7.5% | 4.1% | 1% | 0.55% | 0.01% |
| Nov 2025 | 41.1% | 33.6% | 12.3% | 6.7% | 4.5% | 1.1% | 0.61% | 0.01% |
| Dec 2025 | 35% | 35% | 15.6% | 7% | 4.7% | 1.7% | 0.77% | 0.01% |
| Jan 2026 | 38.2% | 31.2% | 13.9% | 9.4% | 5.1% | 1.5% | 0.69% | 0.01% |
| Feb 2026 | 43.1% | 28.8% | 12.9% | 8.6% | 4.7% | 1.2% | 0.64% | 0.01% |
| Mar 2026 | 40.5% | 33.1% | 12.2% | 8.1% | 4.4% | 1.1% | 0.6% | 0.01% |
| Apr 2026 | 40.3% | 32.9% | 12.1% | 8.1% | 4.4% | 1.6% | 0.6% | 0.01% |
| May 2026 | 42.8% | 28.6% | 12.9% | 8.6% | 4.7% | 1.7% | 0.77% | 0.01% |
| Jun 2026 | 44.1% | 29.5% | 13.2% | 7.2% | 4% | 1.2% | 0.8% | 0.01% |
| Jul 2026 | 43.6% | 29.1% | 13.1% | 7.2% | 4.8% | 1.2% | 0.96% | 0.01% |
| Aug 2026 | 52.9% | 23.7% | 10.6% | 7.1% | 3.9% | 0.96% | 0.78% | 0.01% |
| Sep 2026 | 47.8% | 26.1% | 11.7% | 7.8% | 4.3% | 1.6% | 0.71% | 0.01% |
How has the Audible and Scribd comparison changed over the last 12 months?
3 findings
- Scribd was ahead of Audible in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audible’s share of searches among book subscription services worldwide moved from 30.4% to 26.1%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Scribd’s share of searches among book subscription services worldwide moved from 45.4% to 47.8%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for book subscription services worldwide in September 2026?
2 changes
In September 2026, Audible gained share of searches among book subscription services worldwide, from 23.7% to 26.1%.
In September 2026, Scribd lost share of searches among book subscription services worldwide, from 52.9% to 47.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Audible’s and Scribd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among book subscription services
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