Brandwave

Irwin vs RIDGID:Which is more popular?

In September 2026, RIDGID had more branded searches than Irwin among bolt cutters brands worldwide. RIDGID had about 40,500 branded searches, while Irwin had 4,400. RIDGID made up 2.9% of all bolt cutters brand searches we track, and Irwin accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, RIDGID appeared in three of the five answers and Irwin in none.

Among bolt cutters brands worldwide in September 2026

Who do people search for more?

RIDGID, about 9 searches for every 1 for Irwin

RIDGID 40.5K searchesIrwin 4.4K searches

Who does AI mention more?

RIDGID, mentioned in 3 of 5 answers, Irwin in 0

RIDGID in 3 of 5Irwin in 0 of 5

Who does AI recommend more?

RIDGID, the only one of the two named

RIDGID first in 2Irwin never named

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Top bolt cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Irwin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent1st
  2. Knipex2nd
  3. RIDGID3rd
  4. DeWalt–
  5. Craftsman–
  6. Fiskars–
  7. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RIDGID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crescent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bolt cutters brands

5 answers

  • Asked ChatGPT

    “Which bolt cutters brand should I buy?”

    1. 1Crescent
    2. 2Knipex

  • Asked ChatGPT

    “What are the best bolt cutters brands?”

    1. 1Crescent
    2. 2Knipex
    3. 3RIDGID

  • Asked ChatGPT

    “What's the best bolt cutters brand for cutting metal locks?”

    1. 1Knipex
    2. 2RIDGID
    3. 3Crescent

  • Searched Google, AI Overview

    “best bolt cutters”

    1. 1Knipex

  • Searched Google, AI Overview

    “heavy duty bolt cutters”

    1. 1RIDGID

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Irwin or RIDGID more popular in search?

This chart shows how often people search Google for Irwin and RIDGID by name. Each line represents a brand's share of searches for all seven bolt cutters brands we track, month by month, from English-language searches worldwide.

Irwin and RIDGID among bolt cutters brands worldwide, by month

Share of searches by month for RIDGID, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsRIDGIDIrwinCrescent
Oct 202551%18.7%15.2%12%2.5%0.5%0.03%
Nov 202554.8%16.4%13.4%12.4%2.7%0.36%0.03%
Dec 202553.6%19.6%13.1%10.7%2.6%0.35%0.05%
Jan 202648.7%21.8%14.6%11.6%2.9%0.39%0.03%
Feb 202647%25.7%14%10.6%2.3%0.38%0.03%
Mar 202643.1%28.8%12.9%12.2%2.6%0.35%0.03%
Apr 202645%24.6%13.4%13.8%2.7%0.36%0.03%
May 202645.8%25.1%11.2%14.7%2.8%0.37%0.03%
Jun 202647.4%25.9%11.6%11.8%2.9%0.31%0.02%
Jul 202642%28.1%12.6%13.8%3.1%0.34%0.04%
Aug 202645.6%24.9%13.6%12.7%2.7%0.3%0.05%
Sep 202648.5%21.7%14.5%12%2.9%0.32%0.04%

How has the Irwin and RIDGID comparison changed over the last 12 months?

3 findings
  • RIDGID was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s share of searches among bolt cutters brands worldwide moved from 0.5% to 0.32%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among bolt cutters brands worldwide moved from 2.5% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for bolt cutters brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Irwin’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

1 branded search term

  • irwin tools

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

Other head-to-heads among bolt cutters brands

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