Brandwave

Craftsman vs Knipex:Which is searched more?

In September 2026, Craftsman had more branded searches than Knipex among bolt cutters brands worldwide. Craftsman had about 301,000 branded searches, while Knipex had 201,000. Craftsman made up 21.7% of all bolt cutters brand searches we track, and Knipex accounted for 14.5%. These are worldwide searches for English-language branded terms.

Share of searches among bolt cutters brands worldwide in September 2026Is Craftsman or Knipex more popular in search?
Craftsman21.7%301K searches
vs
Knipex14.5%201K searches

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Is Craftsman or Knipex more popular in search?

Compare the bolt cutters brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craftsman and Knipex among bolt cutters brands worldwide, by month

Share of searches by month for Craftsman, Knipex. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsRIDGIDIrwinCrescent
Oct 202551%18.7%15.2%12%2.5%0.5%0.03%
Nov 202554.8%16.4%13.4%12.4%2.7%0.36%0.03%
Dec 202553.6%19.6%13.1%10.7%2.6%0.35%0.05%
Jan 202648.7%21.8%14.6%11.6%2.9%0.39%0.03%
Feb 202647%25.7%14%10.6%2.3%0.38%0.03%
Mar 202643.1%28.8%12.9%12.2%2.6%0.35%0.03%
Apr 202645%24.6%13.4%13.8%2.7%0.36%0.03%
May 202645.8%25.1%11.2%14.7%2.8%0.37%0.03%
Jun 202647.4%25.9%11.6%11.8%2.9%0.31%0.02%
Jul 202642%28.1%12.6%13.8%3.1%0.34%0.04%
Aug 202645.6%24.9%13.6%12.7%2.7%0.3%0.05%
Sep 202648.5%21.7%14.5%12%2.9%0.32%0.04%

How has the Craftsman and Knipex comparison changed over the last 12 months?

3 findings
  • Craftsman was ahead of Knipex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among bolt cutters brands worldwide moved from 18.7% to 21.7%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands worldwide moved from 15.2% to 14.5%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for bolt cutters brands worldwide in September 2026?

2 changes
  1. In September 2026, Knipex gained share of searches among bolt cutters brands worldwide, from 13.6% to 14.5%.

  2. In September 2026, Craftsman lost share of searches among bolt cutters brands worldwide, from 24.9% to 21.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

Knipex

1 branded search term

  • knipex

How the Brand Demand Index is measured

Other head-to-heads among bolt cutters brands

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