Brandwave

Irwin vs Knipex:Which is more popular?

In September 2026, Knipex had more branded searches than Irwin among bolt cutters brands worldwide. Knipex had about 201,000 branded searches, while Irwin had 4,400. Knipex made up 14.5% of all bolt cutters brand searches we track, and Irwin accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, Knipex appeared in four of the five answers and Irwin in none.

Among bolt cutters brands worldwide in September 2026

Who do people search for more?

Knipex, about 46 searches for every 1 for Irwin

Knipex 201K searchesIrwin 4.4K searches

Who does AI mention more?

Knipex, mentioned in 4 of 5 answers, Irwin in 0

Knipex in 4 of 5Irwin in 0 of 5

Who does AI recommend more?

Knipex, the only one of the two named

Knipex first in 3Irwin never named

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Top bolt cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Knipex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Irwin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent1st
  2. Knipex2nd
  3. RIDGID3rd
  4. DeWalt–
  5. Craftsman–
  6. Fiskars–
  7. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RIDGID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crescent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bolt cutters brands

5 answers

  • Asked ChatGPT

    “Which bolt cutters brand should I buy?”

    1. 1Crescent
    2. 2Knipex

  • Asked ChatGPT

    “What are the best bolt cutters brands?”

    1. 1Crescent
    2. 2Knipex
    3. 3RIDGID

  • Asked ChatGPT

    “What's the best bolt cutters brand for cutting metal locks?”

    1. 1Knipex
    2. 2RIDGID
    3. 3Crescent

  • Searched Google, AI Overview

    “best bolt cutters”

    1. 1Knipex

  • Searched Google, AI Overview

    “heavy duty bolt cutters”

    1. 1RIDGID

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Irwin or Knipex more popular in search?

This chart shows how often people search Google for Irwin and Knipex by name. Each line represents a brand's share of searches for all seven bolt cutters brands we track, month by month, from English-language searches worldwide.

Irwin and Knipex among bolt cutters brands worldwide, by month

Share of searches by month for Knipex, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsRIDGIDIrwinCrescent
Oct 202551%18.7%15.2%12%2.5%0.5%0.03%
Nov 202554.8%16.4%13.4%12.4%2.7%0.36%0.03%
Dec 202553.6%19.6%13.1%10.7%2.6%0.35%0.05%
Jan 202648.7%21.8%14.6%11.6%2.9%0.39%0.03%
Feb 202647%25.7%14%10.6%2.3%0.38%0.03%
Mar 202643.1%28.8%12.9%12.2%2.6%0.35%0.03%
Apr 202645%24.6%13.4%13.8%2.7%0.36%0.03%
May 202645.8%25.1%11.2%14.7%2.8%0.37%0.03%
Jun 202647.4%25.9%11.6%11.8%2.9%0.31%0.02%
Jul 202642%28.1%12.6%13.8%3.1%0.34%0.04%
Aug 202645.6%24.9%13.6%12.7%2.7%0.3%0.05%
Sep 202648.5%21.7%14.5%12%2.9%0.32%0.04%

How has the Irwin and Knipex comparison changed over the last 12 months?

3 findings
  • Knipex was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s share of searches among bolt cutters brands worldwide moved from 0.5% to 0.32%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands worldwide moved from 15.2% to 14.5%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for bolt cutters brands worldwide in September 2026?

2 changes

  1. In September 2026, Knipex gained share of searches among bolt cutters brands worldwide, from 13.6% to 14.5%.

  2. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Irwin’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

1 branded search term

  • irwin tools

Knipex

1 branded search term

  • knipex

How the Brand Demand Index is measured

Other head-to-heads among bolt cutters brands

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