Brandwave

Craftsman vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Craftsman among belt sander brands worldwide. Ryobi had about 660,000 branded searches, while Craftsman had 301,000. Ryobi made up 22.3% of all belt sander brand searches we track, and Craftsman accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about belt sander brands, Ryobi appeared in four of the five answers and Craftsman in none.

Among belt sander brands worldwide in September 2026

Who do people search for more?

Ryobi, about 2 searches for every 1 for Craftsman

Ryobi 660K searchesCraftsman 301K searches

Who does AI mention more?

Ryobi, mentioned in 4 of 5 answers, Craftsman in 0

Ryobi in 4 of 5Craftsman in 0 of 5

Who does AI recommend more?

Ryobi, the only one of the two named

Ryobi first in 4Craftsman never named

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Top belt sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Festool5th
  6. Craftsman–
  7. Black+Decker–
  8. Grizzly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about belt sander brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Craftsman or Ryobi more popular in search?

This chart shows how often people search Google for Craftsman and Ryobi by name. Each line represents a brand's share of searches for all eight belt sander brands we track, month by month, from English-language searches worldwide.

Craftsman and Ryobi among belt sander brands worldwide, by month

Share of searches by month for Ryobi, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiCraftsmanFestoolBlack+DeckerGrizzlyBosch
Oct 202536.3%20%19.1%7.3%9%7.3%0.98%0.06%
Nov 202532%21.6%24.1%6.4%7.9%7.1%0.87%0.05%
Dec 202529.3%24.1%22%8.8%7.2%7.2%1.2%0.06%
Jan 202627.5%22.5%22.9%10.1%8.2%7.4%1.4%0.05%
Feb 202628.3%23.2%19.3%12.7%8.5%6.9%1.1%0.06%
Mar 202628.8%19.4%22.6%13%8.7%6.3%1.2%0.05%
Apr 202626.1%21.3%24.8%11.7%7.8%7%1.3%0.06%
May 202625.2%20.6%25.7%11.3%7.5%8.3%1.2%0.06%
Jun 202625.2%20.6%26.8%11.3%7.5%7.5%1%0.06%
Jul 202624.4%19.9%25.9%13.3%7.3%8%1.2%0.07%
Aug 202627.1%22.2%23.6%12.1%6.6%7.2%1.1%0.06%
Sep 202627.8%22.8%22.3%10.2%8.3%7.4%1.1%0.06%

How has the Craftsman and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Craftsman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among belt sander brands worldwide moved from 7.3% to 10.2%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among belt sander brands worldwide moved from 19.1% to 22.3%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for belt sander brands worldwide in September 2026?

3 changes
  1. In September 2026, DeWalt overtook Ryobi to rank 2nd among belt sander brands worldwide, with 22.8% of the searches.

  2. In September 2026, Craftsman lost share of searches among belt sander brands worldwide, from 12.1% to 10.2%.

  3. In September 2026, Ryobi lost share of searches among belt sander brands worldwide, from 23.6% to 22.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among belt sander brands

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