Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among belt sander brands worldwide. Makita had about 823,000 branded searches, while DeWalt had 673,000. Makita made up 27.8% of all belt sander brand searches we track, and DeWalt accounted for 22.8%. When we asked ChatGPT and Google AI Overviews about belt sander brands, Makita appeared in all five answers and DeWalt in three. Makita was mentioned before DeWalt in every answer.

Among belt sander brands worldwide in September 2026

Who do people search for more?

Makita, about 22% more searches than DeWalt

Makita 823K searchesDeWalt 673K searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5DeWalt in 3 of 5

Who does AI recommend more?

Makita, named ahead of DeWalt in every answer

Makita first in 4DeWalt never first

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Top belt sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. DeWalt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Festool5th
  6. Craftsman–
  7. Black+Decker–
  8. Grizzly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about belt sander brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all eight belt sander brands we track, month by month, from English-language searches worldwide.

DeWalt and Makita among belt sander brands worldwide, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiCraftsmanFestoolBlack+DeckerGrizzlyBosch
Oct 202536.3%20%19.1%7.3%9%7.3%0.98%0.06%
Nov 202532%21.6%24.1%6.4%7.9%7.1%0.87%0.05%
Dec 202529.3%24.1%22%8.8%7.2%7.2%1.2%0.06%
Jan 202627.5%22.5%22.9%10.1%8.2%7.4%1.4%0.05%
Feb 202628.3%23.2%19.3%12.7%8.5%6.9%1.1%0.06%
Mar 202628.8%19.4%22.6%13%8.7%6.3%1.2%0.05%
Apr 202626.1%21.3%24.8%11.7%7.8%7%1.3%0.06%
May 202625.2%20.6%25.7%11.3%7.5%8.3%1.2%0.06%
Jun 202625.2%20.6%26.8%11.3%7.5%7.5%1%0.06%
Jul 202624.4%19.9%25.9%13.3%7.3%8%1.2%0.07%
Aug 202627.1%22.2%23.6%12.1%6.6%7.2%1.1%0.06%
Sep 202627.8%22.8%22.3%10.2%8.3%7.4%1.1%0.06%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among belt sander brands worldwide moved from 20% to 22.8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Makita’s share of searches among belt sander brands worldwide moved from 36.3% to 27.8%, and its estimated monthly branded searches moved from 1.2M to 823K.

How did search popularity change for belt sander brands worldwide in September 2026?

2 changes
  1. In September 2026, DeWalt overtook Ryobi to rank 2nd among belt sander brands worldwide, with 22.8% of the searches.

  2. In September 2026, Makita gained share of searches among belt sander brands worldwide, from 27.1% to 27.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Makita

1 branded search term

  • makita

How the Brand Demand Index is measured

Other head-to-heads among belt sander brands

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